Digital Content & Project Marketing Executive

Tap Growth ai; Petaling Jaya; On-site; MYR 28,000 - 45,000; Full time

Job summary

Tap Growth ai, a Singapore-based real estate marketing firm, seeks a Digital Content & Project Marketing Executive in Petaling Jaya to drive video content, social campaigns, and marketing for new property launches. Plan, shoot, and edit videos, craft captivating hooks and captions, and collaborate with project and sales teams to optimize performance using CapCut and Canva.

Qualifications

• Experience creating short-form video content for property launches.
• Ability to shoot and edit videos independently.
• Proficiency with TikTok, Instagram, Facebook, and Xiaohongshu.
• Comfort using AI tools for content creation.
• Bonus for real estate marketing experience.

Responsibilities

• Content Planning & Creation: Develop creative marketing ideas, project IP, and personal/agent branding content for property launches.
• Video Production: Plan, shoot, and edit short-form videos (TikTok, Instagram Reels, Facebook & YouTube Shorts).
• Copywriting & Scheduling: Write high-converting hooks, scripts, and captions while maintaining project content calendars.
• Trend & AI Integration: Turn current social trends into property content and leverage AI tools for production.
• Campaign Support & Analytics: Work with Project & Sales teams on marketing campaigns and track performance metrics to boost engagement and drive leads.

Skills

Video editing

Social media

Copywriting

Creative mindset

AI tools for content creation

Tools

CapCut

Canva

Job description

About the Company

Founded in Singapore, the company is leading real estate agency operates as one of the region's largest listed real estate brokerages, delivering integrated services spanning residential, commercial, and industrial transactions, project marketing, investment sales, corporate leasing, and property valuation.

We are looking for a proactive Digital Content & Project Marketing Executive to drive video content, social media campaigns, and creative marketing strategies for the property project launches.

Location: Petaling Jaya, Malaysia
Work Mode: Work from Office
Role: Digital Content & Project Marketing Executive

Key Responsibilities

• Content Planning & Creation: Develop creative marketing ideas, project IP, and personal/agent branding content for property launches.
• Video Production: Plan, shoot, and edit short-form videos (TikTok, Instagram Reels, Facebook & YouTube Shorts), including walkthroughs, talking-head videos, and lifestyle content.
• Copywriting & Scheduling: Write high-converting hooks, scripts, and captions while maintaining project content calendars.
• Trend & AI Integration: Turn current social trends into property content and leverage AI tools, CapCut, and Canva to optimize production.
• Campaign Support & Analytics: Work closely with Project & Sales teams on marketing campaigns and track performance metrics to boost engagement and drive leads.

Requirements & Qualifications

• Skills: Strong digital and social media sense withthe ability to shoot and edit short-form videos independently.
• Platform Familiarity: Proficient with TikTok, Instagram, Facebook, and Xiaohongshu (XHS).
• Tools: Hands-on experience with video editing tools (CapCut, Canva) and comfort utilizing AI tools for content creation.
• Mindset: Creative, proactive, fast-moving, and willing to experiment with new content formats.
• Bonus: Prior experience in real estate marketing is an advantage, but not compulsory.

Remunerations

RM 2,500 - RM 4,000