Performance Marketing Specialist

Solace Asia; Ampang Jaya; On-site; MYR 100,000 - 180,000; Full time

Job summary

Solace Wellbeing Group is seeking a Marketing Lead in Malaysia to own paid media and the group’s web estate. You will manage Google Ads, Meta campaigns, WordPress sites, technical SEO, and analytics implementations, reporting on cost per enquiry and cost per admission.

The role requires hands-on experience with GA4, Google Tag Manager, and search/SEO strategies, and will report to the Group Marketing Manager. A strong background in mental health advertising compliance is essential.

Qualifications

• Marketing experience in mental healthcare, addiction treatment, or rehabilitation.
• Minimum 3 years in performance marketing, paid search, or SEO, agency or in-house.
• Direct management of live Google Ads and Meta budgets with attributable outcomes.

Responsibilities

• Plan, launch, and optimise paid campaigns across Google Ads and Meta, including search, Performance Max, and remarketing.
• Maintain WordPress sites, including page builds, site speed, and uptime.
• Deliver technical and on-page SEO: site architecture, indexing, schema, internal linking, and keyword strategy.
• Build visibility in AI search and answer engines through structured content, schema, and citation-ready pages.
• Implement GA4, Google Tag Manager, call tracking, and conversion tracking across all domains.
• Allocate and report media budget across brands and markets, focusing on cost per enquiry and cost per admission.
• Test and improve landing page conversion, enquiry forms, and lead routing.
• Maintain Google Business Profiles and local listings for all facilities.
• Ensure compliance with Malaysian healthcare advertising regulations and patient confidentiality requirements.

Skills

Performance marketing

Google Ads

Meta ads

WordPress

SEO

Analytics

Job description

About Solace

Solace Wellbeing Group is one of Southeast Asia’s most established mental health, rehabilitation, and wellbeing organisations, with operations across Malaysia, the Middle East, and beyond.

The Role

The role owns paid media and the group’s web estate. Scope covers Google Ads and Meta campaign management, WordPress site development and maintenance across the group’s brand domains, technical SEO and generative engine optimisation, analytics and conversion tracking implementation, and performance reporting against cost per enquiry and cost per admission. The function does not currently exist in-house and the appointed candidate will establish it. The role reports to the Group Marketing Manager.

Responsibilities

• Plan, launch, and optimise paid campaigns across Google Ads and Meta, including search, Performance Max, and remarketing
• Maintain, develop, and secure the group’s WordPress sites, including page builds, site speed, and uptime
• Deliver technical and on-page SEO: site architecture, indexing, schema, internal linking, and keyword strategy
• Build visibility in AI search and answer engines through structured content, schema, and citation-ready pages
• Implement and maintain GA4, Google Tag Manager, call tracking, and conversion tracking across all domains
• Allocate and control media budget across brands and markets, and report on cost per enquiry and cost per admission
• Test and improve landing page conversion, enquiry forms, and lead routing
• Maintain Google Business Profiles and local listings for all facilities
• Ensure all pages and adverts comply with Malaysian healthcare advertising regulations, platform restrictions on mental health and addiction advertising, and patient confidentiality requirements

Requirements

• Marketing experience in mental healthcare, addiction treatment, or rehabilitation. This is weighted most heavily, though strong applications without it will be reviewed
• Minimum 3 years in performance marketing, paid search, or SEO, agency or in-house
• Direct management of live Google Ads and Meta budgets, with attributable outcomes
• Hands-on WordPress capability: page builds, plugin management, and troubleshooting without developer support
• Demonstrated technical SEO work with measurable before and after results
• Working proficiency in GA4, Google Tag Manager, Search Console, and Ahrefs or Semrush
• Full working fluency in English and Bahasa Malaysia
• Acceptance that clinical judgement and patient confidentiality take precedence over campaign performance, including pausing campaigns that perform well on acquisition metrics

Advantageous

• Advertising approval experience in restricted health or addiction treatment categories
• Conversion rate optimisation and A/B testing; HTML, CSS, and PHP for theme and template work
• Multi-brand or multi-market digital estate experience; Mandarin or Cantonese language ability