Partnership Manager

MR.DIY Group (M) Berhad; Seri Kembangan; On-site; MYR 120,000 - 180,000; Full time

Job summary

MR.DIY Group (M) Berhad is seeking a seasoned Partnership Marketing professional to lead strategic alliances and co-marketing initiatives with global and local brands, financial institutions, digital payments, telcos, and retail partners across Malaysia.

You will manage end-to-end campaigns, negotiate terms, align cross-functional stakeholders, and grow the loyalty ecosystem by offering exclusive perks to drive app downloads and engagement.

Qualifications

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development.
• Bachelor’s degree in Marketing, Business Administration, Mass Communications, or related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
• Strong negotiation, contract management, and analytical skills.
• In-depth knowledge of Malaysia’s retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
• Professional fluency in English and Bahasa Melayu (written and spoken); Mandarin is an advantage.

Responsibilities

• Identify, pitch, and build long-term partnerships with global and local brands, financial institutions, digital payment providers, telcos, and malls.
• Lead end-to-end co-marketing campaigns from strategy to collateral deployment and launch.
• Drive commercial terms to secure co-funding, subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Work with Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across channels.
• Partner with external brands to source exclusive perks for loyalty program members to drive app downloads and engagement.
• Establish campaign KPIs, track performance and deliver post-campaign evaluations to optimize future investments.

Skills

Negotiation

Contract management

Analytics

Partnership marketing

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communications, or related discipline

Job description

Key Responsibilities:

• Strategic Alliance Development: Proactively identify, pitch, and build long-term partnerships with global and local consumer brands, financial institutions, digital payment providers, telcos, shopping malls and etc.
• Co-Marketing Campaign Management: Lead end-to-end execution of cross-brand promotions and co-marketing campaigns from strategy to marketing collateral deployment and launch.
• Commercial Negotiation: Drive commercial terms to secure co-funding, promotional subsidies, sponsorship, and external media placement to maximize MR DIY's marketing ROI.
• Cross-Functional Alignment: Work seamlessly with internal stakeholders including Retail Operations, Visual Merchandising, Retail Media, Procurement, Finance, IT and Legal to ensure campaigns run smoothly across all channels.
• Loyalty Ecosystem Growth: Partner with external brands to source exclusive perks and privileges for members of loyalty program to drive app downloads and member engagement.
• Performance & Data Analytics: Establish campaign KPIs, track performance and deliver post-campaign evaluation reports to optimize future partnership investments.

Requirements:

• Minimum 5 years in Partnership Marketing, Strategic Alliances, Brand Partnerships, or Business Development, preferably within Retail and FMCG.
• Bachelor’s degree in Marketing, Business Administration, Mass Communications, or a related discipline.
• Proven ability to source, negotiate, and execute multi-channel partnership campaigns with measurable commercial impact in the Malaysian consumer market.
• Strong negotiation, contract management, and analytical skills with a knack for structuring win-win commercial frameworks.
• In-depth knowledge of Malaysia’s retail landscape, consumer trends, consumer banking, and digital payment ecosystems.
• Professional fluency in English and Bahasa Melayu (written and spoken).
• Proficiency in Mandarin is a strong advantage given stakeholder interactions.
• Highly resilient, comfortable working in a fast-paced environment, and skilled at prioritizing multiple high-stakes projects simultaneously.