Assistant Marketing Manager

Atomic Recruitment SEA; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Atomic Recruitment SEA is seeking an Assistant Marketing Manager to drive integrated marketing strategies, campaigns and initiatives across online and offline channels. This on-site role focuses on strengthening brand presence, customer engagement and delivering measurable commercial results.

You will collaborate with Brand, Creative, Visual Merchandising, PR and CRM teams, manage budgets and contribute to regional activations. A 4+ year track record in marketing is required.

Qualifications

• Minimum 4 years of experience in Marketing, Brand Marketing, Campaign Marketing, Retail Marketing or related function.
• Strong understanding of both online and offline marketing channels.
• Experience in developing and executing integrated or omnichannel campaigns.
• Strong commercial acumen with ability to analyse data and translate insights into actionable recommendations.
• Strong project management, communication and stakeholder management skills.
• Ability to work collaboratively across multiple functions and manage external partners.
• Bachelor's degree in Marketing, Business Administration or related discipline.
• Candidates from retail, FMCG, consumer, lifestyle, e-commerce, hospitality, home & living or other customer-facing industries are encouraged to apply.
• Experience working across Malaysia and/or Singapore markets will be an advantage.
• Willingness to travel occasionally to retail locations and overseas for regional campaigns and activations.

Responsibilities

• Contribute to the development of marketing plans, strategies and annual marketing calendars.
• Support the planning and execution of integrated campaigns across online and offline channels.
• Coordinate with internal teams and external stakeholders to deliver marketing campaigns and activations.
• Develop creative and cost-effective promotional initiatives to drive brand awareness, engagement, conversion and customer retention.
• Analyse sales, campaign and customer data to evaluate campaign effectiveness and identify areas for improvement.
• Monitor market trends, consumer behaviour and competitor activities to identify new opportunities.
• Support the development of marketing content, guidelines, presentations, training materials and promotional collaterals.
• Work closely with Brand, Creative, Visual Merchandising, PR and CRM teams to ensure consistency across marketing initiatives.
• Support campaign budgeting, project management and post-campaign evaluation.
• Assist the Marketing Manager with the review and approval of marketing projects and initiatives.
• Support regional campaigns and activations where required.

Skills

Marketing strategy

Campaign planning

Data analysis

Stakeholder management

Project management

Communication skills

Cross-functional teamwork

Omnichannel marketing

Education

Bachelor's degree in Marketing

Job description

Our client is a growing retail and consumer-focused organisation with an established presence across physical retail and digital channels. The business is customer-centric and commercially driven, with a strong focus on delivering consistent brand experiences across multiple touchpoints.

We are looking for an experienced Assistant Marketing Manager to support the development and execution of integrated marketing strategies, campaigns and initiatives that strengthen brand presence, drive customer engagement and deliver measurable commercial results.

Mode: On-site

Experience needed: 4+ years

Key Responsibilities

• Contribute to the development of marketing plans, strategies and annual marketing calendars
• Support the planning and execution of integrated campaigns across online and offline channels
• Coordinate with internal teams and external stakeholders to deliver marketing campaigns and activations
• Develop creative and cost-effective promotional initiatives to drive brand awareness, engagement, conversion and customer retention
• Analyse sales, campaign and customer data to evaluate campaign effectiveness and identify areas for improvement
• Monitor market trends, consumer behaviour and competitor activities to identify new opportunities
• Support the development of marketing content, guidelines, presentations, training materials and promotional collaterals
• Work closely with Brand, Creative, Visual Merchandising, PR and CRM teams to ensure consistency across marketing initiatives
• Support campaign budgeting, project management and post-campaign evaluation
• Assist the Marketing Manager with the review and approval of marketing projects and initiatives
• Support regional campaigns and activations where required

Requirements

• Minimum 4 years of experience in Marketing, Brand Marketing, Campaign Marketing, Retail Marketing or a related function
• Strong understanding of both online and offline marketing channels
• Experience in developing and executing integrated or omnichannel campaigns
• Strong commercial acumen with the ability to analyse data and translate insights into actionable recommendations
• Strong project management, communication and stakeholder management skills
• Ability to work collaboratively across multiple functions and manage external partners
• Bachelor's degree in Marketing, Business Administration or a related discipline
• Candidates from retail, FMCG, consumer, lifestyle, e-commerce, hospitality, home & living or other customer-facing industries are encouraged to apply
• Experience working across Malaysia and/or Singapore markets will be an advantage
• Willingness to travel occasionally to retail locations and overseas for regional campaigns and activations