Paid Ads Senior Executive

EBC Financial Group; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Job summary

EBC Financial Group in Kuala Lumpur seeks an experienced digital marketing specialist to manage and optimize paid ad campaigns across Google, YouTube, Facebook, LinkedIn and more for B2B and B2C clients. You will monitor KPI trends, deliver monthly performance reports to stakeholders, and recommend platform choices and tracking methods to improve ROAS while keeping budgets under control.

A strong analytical mindset, attention to detail, and the ability to multitask are essential.

Qualifications

• Minimum 3 years of relevant experience, preferably in financial investment industry.
• Detailed, able to multi-task and adhere to deadlines.
• Comfortable with numbers for budget management as well as making optimization decisions.
• Understand sales/conversion funnel, CPM, CPC, CPA, ROAS.
• Fluent in Mandarin and English (spoken and written).

Responsibilities

• Manage and build ad campaigns using Google, Facebook, LinkedIn and other paid platforms for B2B and B2C.
• Optimize ads based on analytics to hit KPIs and maximise ROI.
• Deliver monthly analysis reporting on ads performance to stakeholders.
• Recommend platforms and tracking setups to meet client objectives (leads, database acquisition, e-commerce, etc).
• Study buyer mindset and optimize creative, messaging and audience for better performance.
• Monitor performance metrics daily to ensure KPI and client goals are met.
• Perform ad-hoc tasks as required.

Skills

Google Ads

Google Analytics

Google Tag Manager

Facebook Ads

Instagram Ads

LinkedIn Ads

TikTok Ads

PPC Campaigns

Budget Management

Performance Analytics

Tools

Google Sheets

Excel

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market

Job Responsibilities :

• Manage and build ad campaigns using Google (search, YouTube, display), Facebook, LinkedIn and any other paid digital marketing platforms for different industries including both B2B and B2C.
• Optimize ads in response to analytics data and performance trends to hit KPIs i.e., minimise marketing spending and maximise ROI.
• Delivery of monthly analysis reporting on ads performance to internal and client side stakeholders.
• Able to recommend which digital platforms and how to set up and track the campaign to meet client’s objective e.g., database acquisition, leads generation, e-commerce sales, etc.
• Able to study and understand buyer mindset and enhance the creative, visual, messaging and audience in ad campaigns to drive optimum performance.
• Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.
• Perform any ad-hoc tasks assigned by superior.

Requirements:

• Minimum 3 years of relevant experience, preferably in financial investment industry.
• Analytical, organized, and KPI/ result-oriented.
• Detailed, able to multi-task and adhere to deadlines.
• Comfortable with numbers for budget management as well as making optimization decisions.
• Able to perform ads tracking via GTM.
• Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS. LTV.
• Working knowledge of tools such as Google ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram and Google Sheets/Excel.
• A bonus (good to have) would be having ad experience using Twitter, LinkedIn and TikTok platforms.
• Fluent in Mandarin and English (spoken and written).