Overseas Influencer Marketing & Business Development Executive

Private Advertiser; Kuala Lumpur; Remote; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser is seeking an Overseas Influencer Marketing & Business Development Executive in Malaysia. You will identify and engage overseas influencers across TikTok, Instagram, and YouTube, manage outreach, negotiations, and campaign execution with international creators and brand clients.

You will coordinate campaigns end-to-end, source new partnerships, and oversee delivery across multiple markets, working remotely with teams across time zones.

Qualifications

• Fluent in Chinese and English, strong written and verbal communication.
• 1 year+ experience in overseas influencer marketing, KOL outreach, or business development.
• Familiar with major social platforms (TikTok, Instagram, YouTube) and creator ecosystems.

Responsibilities

• Identify and engage overseas influencers across TikTok, Instagram, YouTube, and other platforms.
• Research suitable creators based on client objectives, audience, content style, and brand fit.
• Source creators via influencer platforms, initiate conversations, negotiate rates and terms.
• Coordinate campaigns end-to-end using Feishu and WhatsApp, manage briefs, approvals, and schedules.
• Develop new brand partnerships, maintain client relationships, and pitch influencer marketing solutions.
• Oversee project delivery, invoicing, and payment follow-ups.
• Collaborate with international creators, clients, and internal teams across markets.

Skills

Bilingual Chinese-English

Negotiation

Relationship management

Communication skills

Project management

Tools

Feishu

WhatsApp

Job description

Overseas Influencer Marketing & Business Development Executive

This is an Overseas Influencer Marketing & Business Development Executive role focused on identifying, approaching, and building relationships with overseas influencers and content creators across TikTok, Instagram, YouTube, and other social media platforms. You will manage the entire collaboration process, from initial outreach and negotiations to campaign execution, working with international creators, brand clients, and internal teams across different markets.

Key responsibilities

• Identify, approach, and build relationships with overseas influencers and content creators across TikTok, Instagram, YouTube, and other social media platforms
• Research and identify suitable influencers based on each client's campaign objectives, target audience, content style, engagement, and overall brand fit
• Use influencer discovery tools and platforms to source potential creators, initiate conversations, present collaboration opportunities, communicate campaign requirements, and negotiate rates and partnership terms
• Coordinate and manage campaigns from start to finish using tools such as Feishu and WhatsApp, handling creator confirmations, rate negotiations, briefing, content coordination, content approvals, and posting schedules
• Proactively identify and develop new brand partnerships, maintain strong relationships with existing clients, pitch influencer marketing solutions, and secure new projects
• Oversee project completion, invoicing, and payment follow-ups
• Work closely with international creators, brand clients, and internal teams to ensure clear communication and successful campaign delivery across different markets

Requirement

• Fluent in both Chinese and English, with strong written and verbal communication skills in both languages
• At least 1 year of relevant experience in overseas influencer marketing, KOL/creator outreach, or business development
• Good understanding of major social media platforms, particularly TikTok, Instagram, and YouTube, including their creator ecosystems and content trends
• Familiar with influencer discovery tools, creator databases, and social media performance metrics
• Strong communication, negotiation, and relationship management skills, with the ability to independently develop new partnerships
• Highly organised with good project management skills and the ability to handle multiple campaigns simultaneously
• Comfortable working independently in a remote environment and communicating with clients and creators across different time zones
• Additional language skills (e.g. Korean, Japanese, Spanish, or other foreign languages) are an added advantage

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