Manager of Influencer Marketing/Urgent Hiring

NOVA WING SDN. BHD.; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Job summary

NOVA WING SDN. BHD. is seeking an Influencer Marketing Manager to lead creator collaborations and brand partnerships across global markets.

You will source influencers, manage campaigns, and drive measurable marketing results while aligning with brand positioning. Responsibilities include end-to-end campaign management, negotiation, content briefings, performance tracking, and developing opportunities in Beauty, Electronics, Fashion, and Lifestyle.

Qualifications

• 2+ years of experience in influencer marketing, creator partnerships, brand partnerships, business development, social media marketing, or related roles.
• Good understanding of major global social media platforms including TikTok, Instagram, YouTube, X, Facebook, Xiaohongshu.
• Experience in influencer sourcing, outreach, negotiation, campaign execution, and relationship management.
• Strong communication, presentation, negotiation, problem solving and project management skills.
• Data-driven mindset with the ability to analyze campaign performance and optimize future campaigns.
• Fluent in English and Chinese both written and spoken.

Responsibilities

• Identify, recruit, and manage influencers, creators, KOLs/KOCs, and MCN partners across TikTok, Instagram, YouTube, X, Facebook, Xiaohongshu.
• Build and maintain an influencer database across key markets, industries, and creator tiers.
• Manage end-to-end influencer campaigns, including outreach, negotiation, briefing, content review, publishing schedules, execution, and performance tracking.
• Work with creators to develop content that aligns with brand positioning, campaign goals, and audience needs.
• Develop brand partnership opportunities, with a focus on Beauty and Consumer Electronics/3C, as well as Fashion, FMCG, Gaming, and Lifestyle.
• Communicate with clients and partners to understand their objectives and propose suitable influencer marketing or brand collaboration solutions.
• Track campaign performance, prepare reports, and provide recommendations to improve reach, engagement, conversion, ROI, and overall campaign effectiveness.

Skills

Influencer marketing

Creator partnerships

Campaign management

Negotiation

Data analysis

English & Chinese

Job description

Manager of Influencer Marketing/Urgent Hiring

We are looking for an Influencer & Brand Partnerships Manager to build and manage creator collaborations and brand partnerships across global markets. This role will be responsible for sourcing influencers, managing campaigns, developing partnership opportunities, and driving measurable marketing results.

Key Responsibilities

• Identify, recruit, and manage influencers, creators, KOLs/KOCs, and MCN partners across TikTok, Instagram, YouTube, X, Facebook, Xiaohongshu.
• Build and maintain an influencer database across key markets, industries, and creator tiers.
• Manage end-to-end influencer campaigns, including outreach, negotiation, briefing, content review, publishing schedules, execution, and performance tracking.
• Work with creators to develop content that aligns with brand positioning, campaign goals, and audience needs.
• Develop brand partnership opportunities, with a focus on Beauty and Consumer Electronics/3C, as well as Fashion, FMCG, Gaming, and Lifestyle.
• Communicate with clients and partners to understand their objectives and propose suitable influencer marketing or brand collaboration solutions.
• Track campaign performance, prepare reports, and provide recommendations to improve reach, engagement, conversion, ROI, and overall campaign effectiveness.

Requirements

• 2+ years of experience in influencer marketing, creator partnerships, brand partnerships, business development, social media marketing, or related roles.
• Good understanding of major global social media platforms, including TikTok, Instagram, YouTube, X, Facebook, Xiaohongshu.
• Experience in influencer sourcing, outreach, negotiation, campaign execution, and relationship management.
• Strong communication, presentation, negotiation, problem solving and project management skills.
• Data-driven mindset with the ability to analyze campaign performance and optimize future campaigns.
• Fluent in English and Chinese both written and spoken.

Preferred Qualifications

• Existing influencer, MCN, agency, media, or brand partnership resources.
• Experience in Beauty, Consumer Electronics/3C, Technology, E-commerce, Fashion, Gaming, or FMCG.
• Experience with paid media, affiliate marketing, performance marketing, or creator-led commerce.
• Experience working with international markets such as North America, Europe, Southeast Asia, Japan, Korea, or the Middle East.
• Additional language skills such as Japanese, Korean, Spanish, Arabic, or Bahasa Malaysia.

If you are especially confident in your communication skills, and enjoy working with creators, building partnerships, and turning social content into measurable business results, we’d love to hear from you.