Performance Marketing Campaign Operations Specialist

eClerx; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

eClerx is seeking a Performance Marketing Campaign Operations Specialist to drive data-led growth in Kuala Lumpur. You will help plan and manage day-to-day paid campaigns for user acquisition and reactivation in Malaysia, building audiences, configuring campaigns, monitoring budgets, and delivering performance reports.

Collaborating with local marketing teams, agencies, and regional partners, you will optimise results and contribute to scalable marketing capabilities that support multiple

Qualifications

• 4+ years in performance marketing, paid media, or related field.
• Hands-on experience managing campaigns on Meta, Google Ads and TikTok Ads.
• Experience managing paid media budgets, campaign pacing, reporting, and optimization against KPIs.
• Experience designing experiments/test-and-learn programmes for audiences, creatives, channels, or strategies.
• Experience working with agencies and cross-functional teams to deliver campaigns.
• Experience engaging with AI tools to enhance productivity and workflows.

Responsibilities

• Support planning, execution, monitoring, optimization, and reporting of paid user acquisition and reactivation campaigns.
• Manage campaign budget pacing across Meta, Google Ads, TikTok and other platforms; flag delivery issues or variances.
• Analyze campaign, audience, attribution, and creative performance to identify efficiency opportunities.
• Support execution and reporting of creative/media experiments and translate results into actions.
• Coordinate creative workflows with local teams, agencies, and partners to ensure assets are ready on time.
• Build dashboards, automation, and scalable workflows to improve visibility and decision making.
• Coordinate with regional and local stakeholders to apply successful test results across campaigns.

Skills

Performance marketing

Campaign management

Budget management

Data analysis

Experiment design

Stakeholder coordination

AI tools usage

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Performance Marketing Campaign Operations Specialist

Location: Kuala Lumpur,Malaysia

Type: Full-time

Job Summary

The Performance Marketing team drives customer and business growth through data-led media investment, effective campaign execution, and continuous experimentation. We work closely with local marketing, creative, analytics, agency, and regional teams to reach the right customers with relevant and impactful experiences.

You’ll contribute to planning and managing the day-to-day operations of paid marketing campaigns focused on user acquisition and reactivation in the Malaysia. This includes building audiences, configuring campaigns, monitoring delivery and budget pacing, preparing performance reports, optimising campaign results, and coordinating with agencies and stakeholders.

You will also help strengthen the connection between campaign performance, creative development, experimentation, and automation. This is an opportunity to shape scalable marketing capabilities and contribute directly to business growth across multiple products

Responsibilities

• Support the planning, execution, monitoring, optimisation, and reporting of paid user acquisition and reactivation campaigns.
• Support campaign budget pacing across Meta, Google, TikTok, and other relevant media platforms; flag delivery issues or variances to the relevant stakeholders.
• Analyse campaign, audience, attribution, and creative performance to identify opportunities to improve efficiency and customer growth.
• Support the execution and reporting of creative and media experiments, translating results into clear learnings and campaign actions.
• Coordinate creative workflows with local marketing teams, agencies, and external production partners, following up to ensure assets are submitted, approved, and ready for rollout on time.
• Build dashboards, automation, and scalable workflows that improve campaign visibility, reduce manual work, and enable faster decision-making.
• Coordinate with regional and local stakeholders to support consistent campaign operations and the application of successful test results

Eligibility Requirements

• At least 4 years of experience in performance marketing, paid media, digital marketing, or a related field.
• Hands-on experience managing campaigns on platforms such as Meta, Google Ads, and TikTok Ads.
• Experience managing paid media budgets, campaign pacing, performance reporting, and optimisation against business KPIs.
• Strong ability to analyse campaign, audience, attribution, and creative data and translate insights into practical recommendations.
• Experience designing experiments or test-and-learn programmes for audiences, creatives, channels, or campaign strategies.
• Experience working with agencies and cross-functional teams to deliver marketing campaigns.
• Experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas.

Preferred Qualifications:

• Experience in customer reactivation, lifecycle marketing, or growth marketing.
• Experience working in Malaysia or Southeast Asian markets.
• Experience with marketing automation, dashboards, or workflow tools.
• Experience managing creative production processes and external creative partners.

About eClerx

eClerx is a leading provider of productized services, bringing together people, technology and domain expertise to amplify business results.
The firm provides business process management, automation, and analytics services to a number of Fortune 2000 enterprises, including some of the world’s leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is traded on both the Bombay and National Stock Exchanges of India. The firm employs more than 19,000 people across Australia, Canada, France, Germany, Switzerland, Egypt. India, Italy, Netherlands, Peru, Philippines, Singapore, Thailand, the UK, and the USA.

For more information, visit www.eclerx.com

You can also find us on:

https://www.linkedin.com/company/eclerx/

https://www.indeed.com/cmp/Eclerx/about

https://www.glassdoor.com/eClerx

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. We are also committed to protecting and safeguarding your personal data. Please find our policy here