Multi-Channel Email & CRM Campaign Architect

MyAtlas Digital; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

MyAtlas Digital is seeking an Email Marketing Specialist/CRM Specialist to plan, create, and execute multi-channel campaigns across email, SMS, push, in-app, and web push. You will segment customers, apply dynamic content, and choose the right channels to engage each segment at the right moment.

You will orchestrate cross-channel campaigns, ensure list hygiene, and continually improve deliverability and engagement. Strong knowledge of ESPs and CRM automation platforms is essential.

Qualifications

• Minimum 3–5 years in CRM/EDM lifecycle marketing with strong segmentation experience.
• Experience executing multi-channel campaigns (email, SMS, push, in-app, web push).
• Ability to justify channel choices with data and insights.
• Knowledge of email authentication methods (DMARC, DKIM, SPF).
• Familiarity with major ESPs and CRM marketing automation platforms.

Responsibilities

• Plan, create, and execute multi-channel campaigns across email, SMS, push, in-app, and web push.
• Perform advanced customer segmentation using behaviour, lifecycle, and value tiers.
• Determine best channels per segment and personalize with dynamic content and merge tags.
• Maintain email list hygiene and improve deliverability.
• Build automated journeys, monitor engagement, and optimise performance through A/B testing.

Skills

CRM marketing

Email marketing

Multi-channel campaigns

Audience segmentation

Data analysis

Campaign optimization

Tools

Elastic Email

Mailchimp

Brevo/Sendinblue

Mailgun

Mailjet

Customer.io

HubSpot

Klaviyo

OptiKPI

Optimove

Smartico

Job description

MyAtlas Digital is seeking an Email Marketing Specialist/CRM Specialist to plan, create, and execute multi-channel campaigns across email, SMS, push, in-app, and web push. You will segment customers, apply dynamic content, and choose the right channels to engage each segment at the right moment.

You will orchestrate cross-channel campaigns, ensure list hygiene, and continually improve deliverability and engagement. Strong knowledge of ESPs and CRM automation platforms is essential.