Media Sales Executive (Digital)

FMT Media Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Medical Group Hospitalisation & Group

Job summary

FMT Media Sdn. Bhd. is seeking a Media Sales Executive (Digital) to drive advertising revenue across display, branded content, video, social and event packages. You will own your pipeline from first contact to signed quotation, opening new agency and direct-brand accounts every quarter and growing repeat business.

You will identify prospects, build target lists, secure meetings, and present compelling proposals with the BD team. Travel for client meetings may be required.

Qualifications

• 3 to 6 years of media sales experience, with at least 2 years in digital media.
• Strong command of English and Bahasa Malaysia; Mandarin is an advantage for Chinese-language clients.
• Active network of agency planners and buyers in Malaysia.
• Proven track record of opening new accounts and hitting sales targets.
• Working knowledge of digital ad formats and metrics (CPM, CPC, reach, engagement, branded content).

Responsibilities

• Identify, prospect and open doors with media agencies, creative agencies and direct brands not yet spending with FMT.
• Build a target list each quarter and pursue it via cold calls, emails, LinkedIn and meetings.
• Secure first meetings with planners, buyers, brand managers and marketing heads.
• Build relationships with planners and buyers at agencies and respond to briefs quickly.
• Get FMT onto agency media plans and RFP lists and negotiate rates within guidelines.
• Close deals and hand over campaigns to the account servicing team.
• Follow up after campaigns to secure renewals and upsell into larger or ongoing packages.

Skills

Media sales experience

Digital advertising knowledge

Relationship building

Cold outreach

Education

Diploma or Bachelor’s degree in Marketing/Business/Mass Communication

Job description

As a Media Sales Executive (Digital), you will drive new advertising revenue for FMT across display, branded content, video, social and event packages. You will own your pipeline from first contact to signed quotation, opening new agency and direct-brand accounts every quarter and growing a share of repeat business.

Key responsibilities

Identify, prospect and open doors with media agencies, creative agencies and direct brands not yet spending with FMT.

Build a target list each quarter and work it through cold calls, emails, LinkedIn and walk-in meetings.

Secure first meetings with planners, buyers, brand managers and marketing heads.

Build working relationships with planners and buyers at media agencies, including network and independent agencies.

Get FMT onto agency media plans and RFP lists, and respond to briefs quickly.

Keep agencies updated on FMT audience data, new formats and editorial calendars.

Understand each client's objectives and pitch the right mix of FMT digital products across display, branded content, video, social and event packages.

Prepare proposals and quotations with the BD team and negotiate rates within approved guidelines.

Close deals and hand over signed campaigns to the account servicing team.

Follow up after campaigns to secure renewals and upsell into larger or always-on packages.

Spot cross-sell opportunities across English, Malay and Chinese audiences.

Keep the sales pipeline updated with stage, value and next step.

Report weekly on meetings held, proposals sent and revenue closed.

Share market and competitor intelligence with the BD Lead

About you

Diploma or Bachelor's degree in Marketing, Business, Mass Communication or a related field.

3 to 6 years of media sales experience, at least 2 of them selling digital media.

Strong spoken and written English and Bahasa Malaysia; Mandarin is an advantage for Chinese-language clients and agencies.

An active network of agency planners and buyers in Malaysia.

A proven record of opening new accounts and hitting sales targets.

Working knowledge of digital ad formats and metrics such as CPM, CPC, reach, engagement and branded content.

Own transport and willingness to travel for client meetings.

Experience at a digital news publisher, digital media owner or ad network is preferred.

Confidence in cold outreach, pitching and negotiating with senior marketers.

Strong relationship-building and interpersonal skills.

About us

FMT Media Sdn. Bhd. is a digital media company operating across English, Malay and Chinese audiences.

Free Malaysia Today (FMT) is a leading independent digital news platform based in Petaling Jaya, Selangor. We carry wide-ranging news topics, including expert analyses, targeting a wide audience of Malaysians both at home and abroad.

Free Malaysia Today (FMT) is a leading independent digital news platform based in Petaling Jaya, Selangor. We carry wide-ranging news topics, including expert analyses, targeting a wide audience of Malaysians both at home and abroad.

Perks and benefits

• Medical Group Hospitalisation & Group PA Insurance