Media Analytics Specialist

Jobless; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

The Channel Company is seeking a proactive professional to support end-to-end campaign operations, analytics, and reporting across B2B digital campaigns. You will use Salesforce, Google Ad Manager, and Monday.com to track trafficking, pacing, and performance, while applying AI tools to surface insights for clients and internal teams.

You will collaborate with Sales, Operations, and Ad Ops to troubleshoot issues, maintain data integrity, and deliver timely updates.

Qualifications

• Minimum 2-4 years of experience in digital marketing, media operations, or a similar role.
• Hands-on experience supporting campaign operations (e.g., setup/trafficking, QA, pacing, delivery checks) and performance reporting.
• Proficient in MS Excel; comfortable working with data to produce accurate reports and insights.
• Able to learn and use multiple systems (CRM, ad platforms, booking/inventory tools, analytics dashboards) while maintaining strong attention to detail.
• Understanding of digital advertising and measurement basics (ad formats, tags/pixels/UTMs) and able to troubleshoot common delivery/tracking issues.
• Good written and spoken English; able to work effectively with cross-functional stakeholders and respond to client requests professionally.
• Highly organised; able to manage multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Support end-to-end campaign operations, including trafficking, pacing, and delivery checks across assigned media programmes.
• Maintain accurate data and documentation in Salesforce, inventory booking systems, and internal reporting/analytics tools.
• Monitor and analyse performance data, identify trends, and surface optimisation opportunities to improve programme outcomes.
• Partner with Sales, Sales Operations, and Ad Operations to resolve technology, tagging, and media delivery issues.
• Use AI tools (e.g., Microsoft Copilot) to support research, improve data context, and drive process efficiencies.
• Provide clear, timely status updates to internal stakeholders and respond to client requests with a customer-first mindset.

Skills

Organization

Analytics

Web technologies

AI tools

English communication

Customer service

Collaboration

Attention to detail

Numeracy

Tools

Salesforce

Google Ad Manager

Monday.com

CRM

Analytics dashboards

Job description

About the role

This entrepreneurial-spirited individual is looking to build hands-on experience in B2B advertising, campaign operations, and data-driven media analysis in a fast-paced, engaging environment. In this role, you\'ll support the Media Operations team by helping set up, monitor, and report on digital campaigns through Google Ad Manager, while also gaining exposure to Salesforce, Monday.com, and other internal systems. The role will focus on using Bombora intent data and campaign performance metrics to better understand audience engagement, optimize program delivery, and identify actionable insights for clients and internal stakeholders. You\'ll also leverage Microsoft Copilot and other AI-assisted tools to analyze campaign data, summarize trends, surface opportunities, and support more efficient reporting workflows. This is an ideal opportunity for someone who wants to learn the intersection of B2B media, ad operations, analytics, and AI-powered campaign intelligence while bringing a go-getter attitude and fresh thinking to help drive innovation.

What you\'ll do

• Support end-to-end campaign operations, including trafficking, pacing, and delivery checks across assigned media programmes.
• Maintain accurate data and documentation in Salesforce, inventory booking systems, and internal reporting/analytics tools.
• Monitor and analyse performance data, identify trends, and surface optimisation opportunities to improve programme outcomes.
• Partner with Sales, Sales Operations, and Ad Operations to resolve technology, tagging, and media delivery issues.
• Use AI tools (e.g., Microsoft Copilot) to support research, improve data context, and drive process efficiencies.
• Provide clear, timely status updates to internal stakeholders and respond to client requests with a customer-first mindset.

Skills and Competencies

• Strong organisational skills with the ability to manage multiple priorities and meet critical deadlines.
• Analytical mindset with the ability to interpret digital marketing and campaign performance data.
• Understanding of web technologies, tracking/measurement concepts, and troubleshooting of delivery or platform issues.
• Comfortable using AI tools for analysis, research, and workflow efficiencies (prompting and data contextualisation).
• Clear written and spoken English communication for stakeholder and client support.
• Customer-service oriented; professional, responsive, and approachable via email, phone, and virtual collaboration.
• Collaborative working style with experience partnering across Sales, Sales Operations, and Ad Operations teams.
• Strong attention to detail, time management, and follow-through; accountable and team-oriented.
• Strong numeracy and comfort working with spreadsheets and reporting.

Qualifications

• Minimum 2-4 years of relevant working experience in digital marketing, media operations, ad operations, or a similar role.
• Hands-on experience supporting campaign operations (e.g., set-up/trafficking, QA, pacing, delivery checks) and performance reporting.
• Proficient in MS Excel; comfortable working with data to produce accurate reports and insights.
• Able to learn and use multiple systems (e.g., CRM, ad platforms, booking/inventory tools, analytics dashboards) while maintaining strong attention to detail.
• Understanding of digital advertising and measurement basics (e.g., ad formats, tags/pixels/UTMs) and able to troubleshoot common delivery/tracking issues.
• Good written and spoken English; able to work effectively with cross-functional stakeholders and respond to client requests professionally.
• Highly organised; able to manage multiple priorities and deadlines in a fast-paced environment.

Preferred / Added Advantage

• Experience with Salesforce, Google Ad Manager, or similar CRM/ad platforms.
• Experience using AI tools (e.g., Microsoft Copilot) to support reporting, analysis, or workflow improvements.
• Familiarity with project management tools (e.g., Monday.com) and/or intent/data platforms (e.g., Bombora).
• Exposure to web analytics and measurement troubleshooting.
• Salesforce and/or Google Ad Manager (or similar platforms).
• Using AI tools to improve reporting or workflows.
• Monday.com and/or intent/data platforms (e.g., Bombora)

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.