Manager, Adobe MarTech Transformation

Accenture; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

Accenture Song in Kuala Lumpur seeks a Manager to lead functional workstreams across Adobe Experience Cloud transformations, focusing on strategy, design, and delivery. You will drive customer data activation, personalization, and journey orchestration while mentoring consultants.

The role requires deep Adobe MarTech expertise, strong stakeholder management, and ability to translate business needs into scalable roadmaps. Join a global firm delivering value for clients and partners.

Qualifications

• 8–12 years in professional roles with 4–6 years in Adobe or MarTech consulting.
• Hands-on experience with AEP, Real-Time CDP, AJO, and CJA.
• Knowledge of AEM and Adobe Workfront.
• Experience in customer data strategy, identity management, audience activation, personalization, and journey orchestration.
• Experience integrating Adobe solutions with CRM and enterprise data platforms.
• Strong consulting, stakeholder management, workshop facilitation, and communication skills.
• Ability to lead functional workstreams through design, testing, deployment and value realization.

Responsibilities

• Lead functional solution design across Adobe tools and platforms.
• Translate requirements into scalable Adobe-enabled solutions and roadmaps.
• Drive MarTech capability assessments, maturity evaluations, and target-state designs.
• Define customer data, audience activation, personalization, and cross-channel journeys.
• Partner with data, technology, and engineering teams to shape integrations.
• Facilitate workshops and discussions with Marketing, Digital, Data, and Tech leaders.
• Manage delivery activities including requirements gathering, testing, deployment readiness, governance and risk.
• Support business development, proposals, and solutioning while mentoring juniors.

Skills

Adobe Experience Platform (AEP)

Real-Time CDP

Adobe Journey Optimizer (AJO)

Customer Journey Analytics (CJA)

Adobe Experience Manager (AEM)

Adobe Workfront

Data strategy

Identity management

Audience segmentation

Journey orchestration

CRM integration

Stakeholder management

Job description

Accenture Song is seeking a Manager to help clients accelerate customer experience and marketing transformation through Adobe Experience Cloud solutions. In this role, you will lead functional workstreams across strategy, solution design, and delivery, helping organizations unlock value from customer data, personalization, journey orchestration, and marketing technology investments.

Key Responsibilities

• Lead functional solution design across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Translate marketing, customer experience, and business requirements into scalable Adobe-enabled solutions and implementation roadmaps.
• Drive MarTech capability assessments, maturity evaluations, target-state designs, and transformation planning.
• Define customer data, audience activation, personalization, and cross-channel journey use cases.
• Partner with data, technology, and engineering teams to shape integration requirements across enterprise platforms.
• Facilitate workshops and stakeholder discussions with Marketing, Digital, Data, and Technology leaders.
• Manage delivery activities including requirements gathering, testing, deployment readiness, governance, and risk management.
• Support business development activities, proposals, and solutioning efforts while mentoring junior consultants.

Required Qualifications

• 8-12 years of professional experience, including 4-6 years in Adobe or enterprise MarTech consulting.
• Hands-on experience with Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Working knowledge of Adobe Experience Manager (AEM) and Adobe Workfront
• Experience in customer data strategy, identity management, audience segmentation, personalization, and journey orchestration.
• Experience integrating Adobe solutions with CRM and enterprise data platforms.
• Strong consulting, stakeholder management, workshop facilitation, and communication skills.
• Ability to lead functional workstreams through design, testing, deployment, and value realization.

Preferred Qualifications

• Adobe certifications in AEP, Real-Time CDP, AJO, or CJA.
• Experience within a consulting firm, global systems integrator, or digital transformation environment.
• Exposure to MarTech operating models, marketing measurement, personalization, or content supply chain initiatives.
• Practical experience leveraging Generative AI, copilots, or AI agents to improve marketing, consulting, or delivery outcomes.

About the Company / Team

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.