Global Marketing Transformation Lead (SFMC & Data Cloud)

Accenture PLC; Kuala Lumpur; Sur place; MYR 90 000 - 150 000; Plein temps

Résumé du poste

Accenture seeks a Marketing Technology professional in Kuala Lumpur to gather requirements and translate them into marketing processes, solution designs and implementation approaches. You will support or lead SFMC, Data Cloud, Personalization, Pardot and Salesforce Loyalty deployments.

As you progress from Analyst to Manager level, you will design workshops, drive end-to-end campaigns, define KPIs and collaborate with onshore/offshore teams to deliver transformed marketing programs and

Qualifications

• Experience with marketing campaigns and marketing technology solutions.
• Hands-on experience across SFMC, Data Cloud, Personalization, Pardot or Salesforce Loyalty.
• Exposure to requirements gathering, implementation support and marketing tech solutions.

Responsabilités

• Gather requirements and translate into marketing processes and implementation approaches.
• Support or lead SFMC / Data Cloud / Personalization / Pardot / Salesforce Loyalty implementations.
• Conduct requirement-gathering and design workshops and prepare functional/documentation.
• Support or lead end-to-end marketing and campaign transformation programs from strategy to implementation.
• Analyze campaign performance and identify opportunities for optimization.
• Define KPIs and support data-led marketing approaches including next-best action and attribution.
• Identify marketing process gaps and redesign processes to address bottlenecks.
• Develop or support business cases for campaign strategies and tech solutions.
• Collaborate with client stakeholders and cross-functional teams; at Manager level, lead delivery, governance, and small-to-mid-sized teams.

Connaissances

SFMC

Data Cloud

Personalization

Pardot

Marketing Cloud

Salesforce Loyalty

CRM automation

Channel integration

Real-time decisioning

Campaign optimization

Marketing transformation

Digital transformation

GenAI exposure

Certifications

Description du poste

Accenture seeks a Marketing Technology professional in Kuala Lumpur to gather requirements and translate them into marketing processes, solution designs and implementation approaches. You will support or lead SFMC, Data Cloud, Personalization, Pardot and Salesforce Loyalty deployments.

As you progress from Analyst to Manager level, you will design workshops, drive end-to-end campaigns, define KPIs and collaborate with onshore/offshore teams to deliver transformed marketing programs and