Marketing Specialist - JMP

JMP; Kuala Lumpur; On-site; MYR 80,000 - 150,000; Full time

Job summary

JMP, a SAS subsidiary, is seeking a Marketing Specialist based in Malaysia to lead and execute marketing initiatives focused on Mainland China. You will collaborate with regional sales, customers, and a China marketing agency to build an effective strategy and localize campaigns.

The ideal candidate has proven China marketing program experience, strong digital skills across WeChat, Douyin, Baidu, and a data-driven mindset to grow brand awareness and demand in Mainland China.

Qualifications

• Minimum 5 years of marketing experience with Mainland China focus.
• Proven ability to plan and execute campaigns in China.
• Fluent in Simplified Chinese and English.
• Experience with marketing automation and CRM platforms.

Responsibilities

• Develop and execute the marketing strategy for Mainland China, aligned with regional objectives.
• Plan, manage, and execute integrated campaigns across digital and offline channels.
• Coordinate with Mainland China marketing agency to localize campaigns and assets.
• Manage campaigns on Chinese social platforms and email channels.
• Plan and coordinate customer-facing events, seminars, and conferences in Mainland China.
• Collaborate with sales, technical, and regional teams to tailor programs for China market.
• Monitor campaign performance and provide data-driven recommendations.

Skills

Project management

Communication

Cross-cultural collaboration

Customer engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketing automation

CRM platforms

Social media tools

Job description

Nice to meet you! JMP, a subsidiary of SAS, is committed to empowering scientists and engineers via our world-class family of statistical software products. For over 35 years, JMP has enabled customers to speed new drugs to market, to design better products and processes, and to figure out how to restore ecosystems. Advancements are made when brilliant people use JMP statistical discovery software to see what they’ve not seen before. If you are a problem solver, a connector, and someone who enjoys helping others, then you might just be the next person to join this dynamic, growing, and global team.

Job Description

Position Summary

JMP is a successful and growing business. As a wholly owned subsidiary of SAS, one of the world's best companies to work for, JMP offers an exciting environment to build your career.

We are seeking an experienced Marketing Specialist to lead and execute marketing initiatives focused on the Mainland China market. This role will be based in Malaysia and will work closely with the regional sales team, customers, and our Mainland China marketing agency to build and execute an effective marketing strategy.

The ideal candidate has proven experience developing and executing marketing programs in China, understands the Chinese digital ecosystem, and has experience engaging customers through localized marketing activities. This individual will play a key role in building our marketing infrastructure and growing brand awareness and demand in Mainland China.

Primary Responsibilities

• Develop and execute the marketing strategy for Mainland China, aligned with regional business and sales objectives.
• Plan, manage, and execute integrated marketing campaigns across digital and offline channels to generate awareness, customer engagement, lead generation, and pipeline growth.
• Work closely with our appointed Mainland China marketing agency to develop the marketing and social media infrastructure, ensuring campaigns are localized and aligned with business goals.
• Manage and optimize marketing activities across Chinese digital platforms, including social media, content marketing, webinars, events, email marketing, and other relevant channels.
• Plan and coordinate customer‑facing activities including seminars, workshops, exhibitions, conferences, roadshows, and ad‑hoc events within Mainland China.
• Collaborate with the sales, technical, and regional marketing teams to develop localized marketing programs that support customer acquisition and retention.
• Nurture relationships with customers, partners, industry associations, and key stakeholders to drive lead generation through expansion.
• Coordinate the development of Mandarin marketing materials, digital content, customer success stories, and campaign assets appropriate for the China market.
• Monitor campaign performance, analyze marketing metrics, and provide recommendations to improve marketing effectiveness and return on investment.
• Identify market trends, competitive activities, and customer insights to support business growth and marketing strategy.
• Ensure marketing activities comply with local regulations and company brand guidelines.
• Support regional marketing initiatives where appropriate and share best practices across Asia.

Knowledge, Skills & Qualifications

• Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering or a related field.
• Minimum 5 years of marketing experience, with demonstrated responsibility for the Mainland China market.
• Proven experience planning and executing marketing campaigns in China.
• Strong understanding of China's digital marketing ecosystem, including platforms such as WeChat, WeCom, Mai Mai, Douyin, and Baidu, and experience working with local marketing agencies.
• Experience organizing customer events, trade shows, seminars, and technical marketing activities in China.
• Strong customer engagement and stakeholder management skills with the ability to work effectively across cultures.
• Experience supporting B2B marketing, preferably in technology, industrial, engineering, manufacturing, software, or scientific industries.
• Excellent project management, organizational, and communication skills.
• Strong analytical mindset with the ability to measure campaign performance and make data‑driven recommendations.
• Self‑motivated, able to work independently, and comfortable managing multiple projects across different countries and time zones.
• Fluent in Simplified Chinese and English (spoken and written). Ability to communicate effectively with customers and partners in Mainland China is essential.
• Experience with marketing automation, CRM platforms, and social media management tools is an advantage.
• Experience or interest in using JMP statistical discovery software is a plus.

Location

• Based in Malaysia.
• Travel to Mainland China may be required in the future to support customer engagement, events, and collaboration with local partners and agencies.

You are welcome here.

At SAS and JMP, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

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