Marketing Planning & Partnership Manager

DTL Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

realme Malaysia is seeking a Marketing Planning & Partnership Manager to build and manage the gaming ecosystem, craft campaigns, and drive partnerships across mobile gaming, esports teams, communities and streamers.

You will lead end-to-end activation plans, coordinate with Local Operations, Sales and Marketing, and track KPIs and budgets for successful campaigns.

Qualifications

• Bachelor's degree or above.
• 3+ years of experience in mobile gaming planning, gaming operations, esports, gaming marketing or related fields.
• Experience in the Malaysia mobile gaming ecosystem is highly preferred.
• Experience working with smartphone brands / consumer electronics companies / gaming brands in Southeast Asia.
• Fluent in English, Bahasa Malaysia and Mandarin, with strong communication and negotiation skills.
• Able to independently develop campaign proposals, execution plans, budgets and KPIs, and drive projects from concept to completion.

Responsibilities

• Deep dive into Malaysia's mobile gaming market, esports teams, gaming communities and streamer ecosystem.
• Build and manage realme Malaysia's gaming resource pool, identifying high-potential game developers, esports teams, KOLs and streamers.
• Evaluate, negotiate and secure gaming partnerships and resources to support realme's business objectives.
• Independently develop gaming activation plans covering gaming resource campaigns, new product launch activities, esports / gaming events, gamer engagement and user operations, and streamer / KOL collaborations.
• Develop practical execution plans, timelines, budgets and KPIs.
• Own the full project lifecycle from planning to execution and post-campaign review.
• Work closely with Local Operations, Sales/Channel and Marketing teams to coordinate resources and launch campaigns smoothly.
• Track project progress, manage timelines and budgets, and solve execution issues quickly.
• Build and maintain strong relationships with game publishers, developers, channel partners, esports teams and gaming creators.
• Negotiate gaming-resource partnerships, co-marketing campaigns and joint activations.

Skills

Mobile gaming planning

Gaming operations

Esports

Gaming marketing

Partnership development

Negotiation

Communication skills

PowerPoint

Excel

English

Bahasa Malaysia

Mandarin

Education

Bachelor's degree or above

Tools

PowerPoint

Excel

Job description

Marketing Planning & Partnership Manager

Gaming Planning & Partnership Manager role based in realme Malaysia within the Branding department. You will build and manage realme Malaysia's gaming ecosystem, create exciting gaming campaigns, drive projects from idea to execution, and develop strategic gaming partnerships across the mobile gaming market, esports teams, gaming communities and streamer ecosystem.

Key responsibilities

Deep dive into Malaysia's mobile gaming market, esports teams, gaming communities and streamer ecosystem

Build and manage realme Malaysia's gaming resource pool, identifying high-potential game developers, esports teams, KOLs and streamers

Evaluate, negotiate and secure gaming partnerships and resources to support realme's business objectives

Independently develop gaming activation plans covering gaming resource campaigns, new product launch activities, esports / gaming events, gamer engagement and user operations, and streamer / KOL collaborations

Develop practical execution plans, timelines, budgets and KPIs

Own the full project lifecycle from planning to execution and post-campaign review

Work closely with Local Operations, Sales/Channel and Marketing teams to coordinate resources and launch campaigns smoothly

Track project progress, manage timelines and budgets, and solve execution issues quickly

Build and maintain strong relationships with game publishers, developers, channel partners, esports teams and gaming creators

Negotiate gaming-resource partnerships, co-marketing campaigns and joint activations

About you

Bachelor's degree or above

3+ years of experience in mobile gaming planning, gaming operations, esports, gaming marketing or related fields

Experience in the Malaysia mobile gaming ecosystem is highly preferred

Experience working with smartphone brands / consumer electronics companies / gaming brands in Southeast Asia

Strong understanding of Malaysia's gaming landscape, including popular mobile games, gamer behaviour, esports and gaming communities

Able to independently develop campaign proposals, execution plans, budgets and KPIs, and drive projects from concept to completion

Fluent in English, Bahasa Malaysia and Mandarin, with strong communication and negotiation skills."We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers."

Genuine mobile gaming enthusiast who understands game mechanics, monetisation models, player communities and gaming trends

Strong business sense and partnership-development skills

Proficient in PowerPoint, Excel and other Microsoft Office tools