Marketing Operations Manager: Funnels & Automation

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; Kuching; On-site; MYR 120,000 - 160,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED is seeking a Marketing Operations Manager to optimize marketing technology, lead management, and conversion strategies across channels. You will plan and execute email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions.

Collaborating across departments, you’ll drive e-commerce bookings and refine our marketing funnel.

Qualifications

• BS/MS degree in finance, economics, mathematics, science, marketing, or a related field.

Responsibilities

• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports on e-commerce activity.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Skills

Digital marketing

E-commerce

Marketing automation

CRM integration

Lead management

Web analytics

HTML/CSS/JS basics

Education

BS/MS in business/related field

Tools

Google Analytics

Omniture

Marketing automation platforms

Job description

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED is seeking a Marketing Operations Manager to optimize marketing technology, lead management, and conversion strategies across channels. You will plan and execute email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions.

Collaborating across departments, you’ll drive e-commerce bookings and refine our marketing funnel.