Marketing Operations Manager

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED; Malacca City; On-site; MYR 90,000 - 180,000; Full time

Job summary

SAIKOR SECURITY TRAINING AND SERVICES PRIVATE LIMITED is seeking a Marketing Operations Manager to optimize marketing tech, lead management, and conversion strategies. You will drive email campaigns, in-app messaging, and initiatives to improve trial and upsell conversions, while coordinating with sales and cross‑functional teams to refine the marketing funnel.

You will design and maintain e‑commerce reports, run conversion tests, and evaluate multi‑channel customer experiences, with a focus on

Qualifications

• 5–8 years of digital marketing or e‑commerce experience.
• Experience optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (GA, Omniture).
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest online marketing trends and measurement practices.

Responsibilities

• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports on e-commerce activity.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Skills

Digital marketing

E-commerce

Data analytics

Landing page optimization

Conversion optimization

Marketing automation

CRM systems

Team collaboration

Education

BS/MS in marketing or related field

Tools

Google Analytics

Omniture

HTML/CSS/JavaScript

Job description

Were seeking a Marketing Operations Manager to join our rapidly growing team.

In this role, youll spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies. Your expertise will guide the planning and execution of email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions.

Collaborating across departments, youll drive e-commerce bookings and refine our marketing funnel. If youre ambitious, results-driven, and ready to impact our marketing efficiency directly, wed love to hear from you.

Responsibilities

• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports on e-commerce activity.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Requirements And Skills

• BS/MS degree in finance, economics, mathematics, science, marketing, or a related field.
• 5-8 years of experience in digital marketing or e-commerce.
• Experience optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest trends and best practices in online marketing and measurement.