Marketing Officer

St. Nicholas' Home, Penang; George Town; On-site; MYR 45,000 - 90,000; Full time

Job summary

St. Nicholas' Home, Penang is seeking a passionate fundraising and PR professional to strategize and grow donations, boost public visibility, and coordinate communications. You will manage donor relationships, prepare appeal letters, supervise press materials, and align PR with marketing for new launches.

The role involves developing social media strategies and producing promotional graphics and videos to support fundraising initiatives and public engagement.

Responsibilities

• Develop fundraising strategies & activities to increase donations
• Build and maintain a positive public image for the Home and increase awareness; create activities to enhance the Home's visibility
• Monitor, record Mail Appeal database (physical and online appeals) and report totals (sent out, rejected)
• Issue Appeal Letters to Foundations & Corporate (5 letters per month)
• Collect donation boxes every 2 months
• Establish and maintain strong relationships with donors, employees, visually impaired community, media and public interest groups by writing press releases and other media communications
• Respond to requests for information and press conferences in a professional manner
• Integrate PR initiatives with marketing activities and provide PR support for new launches
• Create graphics and videos for illustrations, promotional and communication materials
• Develop Social Media strategies and manage all social media content and platforms as required
• St. Nicholas' Home was founded in 1926 as a charitable organisation serving the needs and welfare of the Blind and Visually Impaired (BVI's). The Home provides Education, Training, Employment and Welfare Services in a caring environment to empower the BVI's to participate fully in society.

Job description

Strategize to maintain and increase the fund raising for the Home;

Key responsibilities

Develop fundraising strategies & activities to increase donations

Build and maintain a positive public image for a company or organization and increase awareness & create activities to enhance the Home's visibility

Monitor, record Mail Appeal database (physical appeal or online appeal); and issue address to RD Clerk (total sent out & total reject)

Issue Appeal Letter to Foundations & Corporate (5 letters per month)

Donation boxes collection every 2 months

Establish and maintain a strong relationship with donors, employees, visually impaired community, media and public interest group by writing press releases and other media communications

Respond to requests for information and press conferences in the correct way of communicating

Integrate PR initiatives with various marketing activities and provide adequate PR support for new launches

Develop graphic and video for illustrations, promotional and communication materials

Develop Social Media strategies and manage all social media content and platforms, as required

Founded 93 years ago in 1926, St. Nicholas' Home is a charitable

organisation serving the needs and welfare of the Blind and Visually

Impaired (BVI's). The Home provides Education, Training, Employment and

Welfare Services in a Caring Environment, so as to empower the BVI's to

fully participate in society.

Founded 93 years ago in 1926, St. Nicholas' Home is a charitable

organisation serving the needs and welfare of the Blind and Visually

Impaired (BVI's). The Home provides Education, Training, Employment and

Welfare Services in a Caring Environment, so as to empower the BVI's to