Head of Marketing

World Vision Malaysia; Kuching; On-site; MYR 180,000 - 300,000; Full time

Job summary

World Vision Malaysia is seeking a Head of Marketing to lead strategy, brand, and donor engagement across CS and PNS programs. You will oversee a diverse team, shape partnerships with CSR partners, and drive digital storytelling aligned with our mission.

The role requires a senior leader with a proven track record in fundraising and cross-functional leadership, capable of integrating faith and impact into strategy and operations.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• 10+ years' experience in marketing, fundraising, or related leadership roles.
• Proven track record in leading teams, strategy development, and partnership building.
• Strong business acumen, brand leadership, and cross-functional management skills.

Responsibilities

• Develop annual marketing and fundraising strategies to grow Child Sponsorship (CS) and Private Non-Sponsorship (PNS).
• Oversee campaign calendars, brand positioning, and messaging direction.
• Monitor market trends and guide innovation across digital, corporate, and public engagement.
• Lead and develop the Marketing division and guide team leads and managers.
• Build capability, foster unity, and strengthen cross-functional collaboration.
• Provide spiritual nurturing and integrate faith and mission into leadership practices.
• Champion World Vision Malaysia's ethos in decision-making and staff wellbeing.
• Support devotion planning and values-driven conversations in the department.
• Strengthen relationships with major donors, CSR partners, media, and ambassadors.

Skills

Strategic leadership

Brand leadership

Partnership development

Cross-functional management

Donor relations

Data-driven marketing

Education

Bachelor's or Master's degree in Marketing/Business/Communications

Job description

Join our team as Head of Marketing and help bring hope, opportunity, and lasting changes to children and communities around the world.

Key responsibilities

• 1. Strategic Leadership & PlanningDevelop annual marketing and fundraising strategies to drive Child Sponsorship (CS) and Private Non-Sponsorship (PNS) growth.

• Oversee the development of campaign calendars, brand positioning, and messaging direction.

• Monitor market trends and guide innovation across digital, corporate, and public engagement.

• 2. Departmental LeadershipLead and develop the Marketing division, guiding team leads and managers.

• Build capability, foster unity, and strengthen cross-functional collaboration.

• Provide spiritual nurturing and guidance to staff, integrating faith, purpose, and mission into leadership practices.

• Champion and role-model WVM's Christian ethos in decision-making, team culture, and staff well-being.

• Support devotion planning, spiritual formation spaces, and values-driven conversations in the department.

• 3. Corporate Partnerships & Donor GrowthStrengthen relationships with major donors, CSR partners, media, and ambassadors/influencers.

• Oversee proposal development, strategic pitches, and high-value partnership cultivation.

• 4. Digital & Communications StrategyEnsure alignment of digital marketing, storytelling, and brand messaging.

• Guide data-driven approaches to digital engagement and supporter retention

• 5. Budgeting & Performance OversightOversee department budgets, resource planning, and ROI reporting.

• Monitor progress against fundraising income targets and strategic KPIs.

Qualifications & experience

1. Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
2. Minimum 10+ years' experience in marketing, fundraising, or related leadership roles.
3. Proven track record in leading teams, strategy development, and partnership building.
4. Strong business acumen, brand leadership, and cross-functional management skills.