Marketing Manager (F&B)

KUASA PRISMAJAYA SDN BHD; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Job summary

KUASA PRISMAJAYA SDN BHD is seeking a strong, hands-on Marketing Manager with proven F&B/restaurant marketing experience to lead the marketing and brand growth of our F&B business. You will develop and execute the overall marketing strategy and calendar, driving brand awareness, customer acquisition and repeat visits.

You will lead digital marketing across Meta, TikTok, Google, manage paid advertising ROI, and develop CRM, loyalty and retention initiatives while aligning marketing with

Qualifications

• Minimum 5 years of marketing experience.
• Proven track record of successful marketing campaigns with measurable results.
• Hands-on knowledge of Meta, TikTok, Google and performance marketing.
• Strong analytical and commercial mindset.
• Ability to connect marketing activities with customer traffic and business results.
• Experience with multi-outlet F&B brands or new restaurant openings is an advantage.

Responsibilities

• Develop and execute overall F&B marketing strategy and marketing calendar.
• Drive brand awareness, customer acquisition and repeat visits.
• Plan and execute promotions, festive campaigns, new menu launches and local-area marketing.
• Lead digital marketing across Facebook, Instagram, TikTok and Google.
• Manage and optimise paid advertising based on ROAS, conversion and customer acquisition cost.
• Manage social media strategy, content direction, KOLs, influencers and marketing agencies.
• Develop CRM, membership, loyalty and customer retention initiatives.
• Analyse campaign performance, customer traffic and marketing effectiveness.
• Manage marketing budgets and recommend where spending should be increased, reduced or stopped.
• Develop marketing strategies for future new outlet openings and brand expansion.

Skills

Marketing strategy

Brand growth

Campaign measurement

Analytical mindset

Cross-channel marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Facebook Ads Manager

CRM platforms

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are looking for a strong, hands-on Marketing Manager with proven F&B / restaurant marketing experience to lead the marketing and brand growth of our F&B business.

Key responsibilities

Develop and execute overall F&B marketing strategy and marketing calendar.

Drive brand awareness, customer acquisition and repeat visits.

Plan and execute promotions, festive campaigns, new menu launches and local-area marketing.

Lead digital marketing across Facebook, Instagram, TikTok and Google.

Manage and optimise paid advertising based on ROAS, conversion and customer acquisition cost.

Manage social media strategy, content direction, KOLs, influencers and marketing agencies.

Develop CRM, membership, loyalty and customer retention initiatives.

Analyse campaign performance, customer traffic and marketing effectiveness.

Manage marketing budgets and recommend where spending should be increased, reduced or stopped.

Develop marketing strategies for future new outlet openings and brand expansion.

About you

Minimum 5 years of marketing experience.

Proven track record of successful marketing campaigns with measurable results.

Strong hands-on knowledge of Meta, TikTok, Google and performance marketing.

Strong analytical and commercial mindset.

Able to connect marketing activities with actual customer traffic and business results.

Experience with multi-outlet F&B brands or new restaurant openings is an advantage.