Marketing Manager

Trapo Marketing; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Jora Malaysia is seeking a Marketing Manager to lead the development, planning, and execution of 360° marketing strategies that drive brand growth, customer acquisition, engagement, retention, and revenue.

You will oversee digital marketing, social media, brand communications, offline activations, CRM, product marketing, content direction, partnerships, and budget management, ensuring all marketing efforts are cohesive and aligned with company objectives.

Qualifications

• 4–7 years of marketing experience with at least 2 years in a managerial role.
• Proven ability to run integrated campaigns across digital and offline channels.
• Strong copywriting skills and brand voice sensibility.
• Experience with SEA markets and social platforms (Meta, TikTok, XHS ideal).
• Familiarity with marketing automation/CRM tools.
• Experience managing partnerships and vendor relationships.

Responsibilities

• Develop annual and quarterly marketing strategies and campaign calendars.
• Lead integrated brand and performance-driven initiatives to drive revenue and growth.
• Oversee full 360° campaign lifecycle from ideation to post-mortem.
• Oversee digital efforts including paid media and SEO support.
• Guide social media direction and audience growth.
• Strengthen brand positioning across all touchpoints.
• Plan and supervise roadshows, activations, product launches, and events.
• Oversee CRM strategies and lifecycle flows.
• Manage and grow the marketing team and budget.

Skills

Integrated marketing campaigns

Copywriting

Budget management

Team leadership

Cross-functional collaboration

Data-driven

Stakeholder management

Tools

Dotdigital

Bik.ai

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Marketing Manager is responsible for leading the development, planning, and execution of comprehensive 360° marketing strategies that drive brand growth, customer acquisition, engagement, retention, and revenue. This role oversees digital marketing, social media, brand communications, offline activations, CRM, product marketing, content direction, partnerships, and budget management, ensuring all marketing efforts are cohesive and aligned with company objectives. The Marketing Manager serves as the strategic bridge between marketing, commercial teams, retail, and management.

Key responsibilities

• Develop annual & quarterly marketing strategies, roadmaps, and campaign calendars based on business goals
• Lead integrated brand and performance-driven initiatives that support revenue, customer growth, and retention
• Oversee full 360° campaign lifecycle including ideation, planning, execution, optimisation, and post-mortem
• Oversee digital efforts including paid media (Meta, TikTok, Google), content marketing, SEO support, and landing page optimisation
• Guide the social media direction: content pillars, brand voice, posting cadence, and audience growth
• Strengthen and maintain brand positioning across all communication touchpoints
• Plan and supervise roadshows, mall activations, brand experiences, product launches, and partnership events
• Oversee CRM strategy: EDMs, SMS, WhatsApp automation, lifecycle flows, retention workflows
• Manage, coach, and grow the marketing team, building cross-functional strengths
• Plan, allocate, and manage the annual and monthly marketing budget

About you

• 4–7 years of marketing experience, with at least 2 years in a managerial or team-lead capacity
• Proven experience running integrated campaigns across digital and offline channels
• Strong copywriting and brand voice sensibility; portfolio of campaign work preferred
• Experience with social media platforms relevant to SEA markets (Meta, TikTok, and ideally XHS)
• Familiarity with marketing automation/CRM tools (e.g., Dotdigital, Bik.ai or similar)
• Experience managing KOL/agency relationships and partnership negotiations
• Strong stakeholder management and cross-functional collaboration skills
• Data-driven mindset with comfort in campaign reporting and budget management

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