Marketing Manager

Yinee Posture Management Sdn Bhd; Johor Bahru; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Free parking

5 working days

Job summary

YINEE is seeking a results-driven Marketing Manager with strong expertise in Meta Ads and Performance Marketing to lead and optimize our digital marketing efforts and drive measurable business growth. This role focuses on planning, executing, optimizing, and scaling paid advertising campaigns across Meta platforms.

The ideal candidate should be analytical, creative, and performance-oriented, with hands-on experience in lead generation and campaign optimization.

Qualifications

• Diploma or Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related fields.
• 3-5 years of hands-on experience managing Meta Ads campaigns.
• Excellent written and verbal communication in English and Mandarin.
• Strong understanding of Facebook Ads Manager, Business Manager, Meta Pixel, and optimization.

Responsibilities

• Plan, launch, manage, and optimize Meta advertising campaigns.
• Develop lead generation campaigns to attract potential customers.
• Monitor performance and optimize for lead gen, brand awareness, and engagement.
• Conduct audience research, segmentation, retargeting, and lookalike audiences.
• Perform A/B testing on creatives, copy, and strategies.
• Collaborate with marketing and recruitment teams on priorities and objectives.
• Coordinate with designers to develop engaging ad creatives.
• Manage Meta Pixel, Conversion API, and event tracking where applicable.
• Prepare daily updates and monthly performance reports with actionable insights.
• Stay updated with Meta policies and digital marketing trends.
• Support lead generation campaigns across other platforms.

Skills

Meta Ads

Performance Marketing

Campaign Optimization

Lead Generation

Digital Marketing

A/B Testing

Education

Bachelor's or Diploma in Marketing or related field

Tools

Facebook Ads Manager

Business Manager

Meta Pixel

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

YINEE is a fast-growing health & wellness and beauty retail company headquartered in Johor Bahru, Malaysia, with a growing retail presence across Malaysia and Singapore.

As we continue to grow, we are building stronger digital capabilities to enhance customer acquisition, strengthen brand presence, and support sustainable business growth.

About The Role

We are seeking a results-driven Marketing Manager with strong expertise in Meta Ads and Performance Marketing to lead and optimize our digital marketing efforts and drive measurable business growth.

This role focuses on planning, executing, optimizing, and scaling paid advertising campaigns across Meta platforms . The ideal candidate should be analytical, creative, and performance-oriented, with hands-on experience in lead generation, campaign optimization, and digital marketing.

You will play an important role in driving quality leads, improving campaign effectiveness, and supporting overall business growth.

Key Responsibilities

• Plan, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
• Develop lead generation campaigns to attract potential customers and support recruitment campaigns.
• Monitor campaign performance and optimize based on key objectives including lead generation, brand awareness, and engagement.
• Conduct audience research, segmentation, retargeting, and lookalike audience creation to improve campaign effectiveness.
• Perform A/B testing on creatives, copy, and campaign strategies.
• Work closely with marketing and recruitment teams to understand campaign priorities and business objectives.
• Coordinate with designers and content creators to develop engaging ad creatives and marketing materials.
• Manage Meta Pixel, Conversion API, and event tracking where applicable.
• Prepare daily campaign updates and monthly performance reports with actionable insights and recommendations.
• Stay updated with Meta advertising policies, algorithm changes, and digital marketing trends.
• Support lead generation campaigns and digital marketing initiatives across other platforms.
• Perform other marketing-related duties assigned by the Marketing Manager and management.

Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related fields.
• 3-5 years of hands-on experience managing Meta Ads campaigns.
• Excellent written and verbal communication skills in English and Mandarin to effectively communicate with Mandarin-speaking clients.
• Strong understanding of Facebook Ads Manager, Business Manager, Meta Pixel, and campaign optimization.
• Experience in audience targeting, lead generation, and campaign performance improvement.
• Knowledge of digital advertising strategies, analytics, and performance tracking.
• Experience with design tools is an advantage.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns across different business initiatives and meet deadlines in a fast-paced environment.
• Experience in wellness, healthcare, or retail industry is an advantage.

Why Join Us?

• Attractive salary package
• Free parking + 5 working days
• Fast-track career growth with clear progression opportunities
• Exposure to performance marketing strategies within a fast-growing health, wellness, and beauty retail company.
• High ownership role with the opportunity to drive real business impact through performance marketing