Marketing Manager/ Assistant Manager

KL Wellness City Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

KL Wellness City Sdn. Bhd. is seeking an Assistant Marketing Manager/Manager to lead marketing efforts for local and international markets, within approved budgets.

You will plan campaigns, monitor KPIs, oversee branding and CRM/CMS, and collaborate with internal and external partners to drive growth in healthcare real estate and related services. The role requires strong communication, leadership, and willingness to travel and work weekends/public holidays.

Qualifications

• Diploma or Bachelor’s Degree in Healthcare, Marketing or equivalent.
• 5–10 years of relevant experience in property development and/or healthcare.
• Extensive knowledge of marketing strategies and international sales channels (Singapore, Indonesia, China).
• Strong interpersonal, leadership, planning and organizational skills.
• Willing to travel and work on weekends/public holidays.

Responsibilities

• Plan and formulate marketing activities for local and international markets within approved budget.
• Monitor KPIs and review the effectiveness of strategies.
• Conduct market surveys and track marketing trends and pricing.
• Develop and plan product development and overall marketing concept.
• Review effectiveness of marketing communications strategies and campaigns.
• Oversee new marketing strategies and identify ways to reach target markets.
• Monitor and compare industry/competitor communications; provide market intelligence to management.
• Plan, implement and manage PR/publicity including soft launches, launches, promotions and exhibitions.
• Manage vendors/agencies covering advertising and promotion.
• Oversee corporate identity, branding, CRM and CMS.

Skills

Interpersonal skills

Leadership

Teamwork

Planning

Time management

Organizational skills

Communication skills

Coordination

Education

Diploma or Bachelor's Degree in Healthcare/Marketing

Tools

CRM

CMS

Job description

Assistant Marketing Manager/Manager responsible for planning and formulating effective marketing activities for local and international markets within approved budget, monitoring KPIs, and overseeing marketing strategies and campaigns.

Key responsibilities

Plan and formulate effective marketing activities for local and international market within approved budget

Monitor KPIs and review effectiveness of strategies

Conduct market surveys and keep track of marketing trends and pricing

Develop and plan product development and overall marketing concept

Review effectiveness of marketing communication strategies and campaigns

Oversee conception of new marketing strategies and identify ways to tap into target market

Monitor and compare industry and competitor communication strategies and provide market intelligence to management

Plan, implement and adopt public relations and publicity plans for activities including soft launch, official launch, promotion and exhibitions

Manage and work closely with internal and external vendors and agencies covering advertising and promotion

Oversee corporate identity, branding, public communications, CRM and CMS

About you

Diploma or Bachelor's Degree in Healthcare, Marketing or equivalent

Preferably 5-10 years of relevant experience in property development industry and/or healthcare industry

Extensive knowledge of marketing strategies and international sales channels, particularly in Singapore, Indonesia, China

Excellent interpersonal, attitude, leadership, teamwork, planning, time management and organizational skills

Excellent communication and coordination skills

Willing to travel and work on weekends and public holidays

Kuala Lumpur Wellness City (KLWC) is envisioned to be a purpose-built RM7 billion medical and wellness metropolis that provides integrated healthcare services to its target markets, whilst positioning itself in the forefront of developing cutting-edge medical breakthroughs on an international scale.

Kuala Lumpur Wellness City (KLWC) is envisioned to be a purpose-built RM7 billion medical and wellness metropolis that provides integrated healthcare services to its target markets, whilst positioning itself in the forefront of developing cutting-edge medical breakthroughs on an international scale.