Marketing Manager

Private Advertiser; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a marketing leader to develop and execute integrated marketing, branding, and promotional activities aligned with the company’s strategy.

You will lead the Marketing Support and Product Team, coordinate events, drive accessories business growth, oversee materials and digital content, and monitor ROI to improve market share across channels.

Qualifications

• Diploma or Degree in Marketing, Business Administration, or a related field.
• Strong knowledge of power tools and accessories.
• Experience in marketing management, campaigns, branding, digital marketing, and events.

Responsibilities

• Develop, plan, and execute integrated marketing, branding, and promotional activities aligned with the company’s strategy.
• Lead, mentor, and manage the Marketing Support and Product Team with clear roles and responsibilities.
• Plan and coordinate exhibitions, roadshows, product launches, dealer seminars, and end-user events with Sales and BD teams.
• Develop and recommend end-user promotional campaigns to generate market demand and support dealers.
• Serve as the Accessories Specialist to grow the accessories business through planning, market development, and sales initiatives.
• Oversee marketing materials, designs, website content, social media, and ads with external agencies.
• Work with Product and Sales teams to improve market share, product positioning, and brand consistency.
• Monitor ROI of marketing activities and manage marketing merchandise and displays.
• Monitor market trends, customer preferences, and competitor activity for opportunities.
• Prepare marketing performance reports and recommendations for management.

Skills

Power tools & accessories knowledge

Marketing management

Promotional campaign planning

Branding

Digital marketing

Event management

Leadership

Team management

Cross-functional collaboration

Education

Diploma or Degree in Marketing/Business Administration

Job description

Reports To: Assistant General Manager (AGM)
Team Supervised: Marketing Support and Product Team

JOB RESPONSIBILITIES

Develop, plan, and execute integrated marketing, branding, and promotional activities in alignment with the company’s overall business strategy and objectives.

Lead, mentor, and manage the Marketing Support and Product Team by establishing clear roles and responsibilities, fostering effective collaboration, and ensuring timely completion of assigned tasks.

Plan and coordinate exhibitions, roadshows, product launches, dealer seminars, and end-user events in collaboration with the Sales and Business Development teams.

Develop and recommend end-user promotional campaigns for the company’s products and accessories to generate market demand and support dealers in achieving stronger sell-out performance.

Serve as the Accessories Specialist, driving the growth of the accessories business through effective product planning, market development, product positioning, and targeted sales initiatives.

Oversee the development and implementation of marketing materials, creative designs, website content, social media, and advertising activities, including coordination with external agencies, suppliers, and vendors.

Work closely with the Product and Sales teams to develop effective marketing strategies aimed at increasing market share, strengthening product positioning, and maintaining consistent brand identity across all marketing channels.

Monitor and evaluate the effectiveness and return on investment of marketing activities, while ensuring the efficient management and utilization of marketing merchandise, promotional items, and display materials.

Conduct regular monitoring of market trends, customer preferences, and competitor activities to identify business opportunities and areas for improvement.

Prepare timely marketing performance reports, analysis, and recommendations for management review and decision-making.

Undertake other ad hoc duties, projects, and assignments as required by management.

QUALIFICATIONS & REQUIREMENTS

Diploma or Degree in Marketing, Business Administration, or a related field.

Relevant experience and knowledge in power tools and accessories.

Strong experience in marketing management, promotional campaign planning, branding, digital marketing, and event or project management.

Demonstrated leadership, team management, communication, coordination, and interpersonal skills.

Ability to work collaboratively with cross-functional teams, particularly Sales, Product, and Business Development.

Willingness to travel as required for business activities, events, exhibitions, dealer engagements, and market development initiatives