Senior Branding Manager (Category management)

CHAGEE; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Jora Malaysia is seeking a Senior Branding Manager (Category management) to research the market, competitors and consumer needs to identify opportunities for new products and categories.

You will develop marketing and launch plans for new categories and initiatives based on consumer opportunity, feasibility and commercial potential, while coordinating progress with cross-functional teams to ensure timely execution.

Qualifications

• 8+ years of experience in marketing, branding, category or product marketing, commercial planning or a related field.
• Strong understanding of branding and marketing, with hands-on experience in consumer insights, brand positioning, campaign planning, product launches and execution.
• Able to manage projects, coordinate with different teams and keep track of timelines and deliverables, with strong presentation, business writing and data interpretation skills.
• Proactive and hands-on, with a strong sense of ownership and the ability to identify issues, take action and drive tasks through to completion.
• Commercially aware, with the ability to understand market opportunities and consider both consumer appeal and business potential.
• Experience in F&B, retail or consumer brands is preferred. Candidates with experience across bakery, merchandise development and coffee businesses will be an advantage.

Responsibilities

• Research the market, competitors and consumer needs to identify opportunities for new products/categories, and business initiatives.
• Develop marketing and launch plans for new categories, products and business initiatives, based on the consumer opportunity, commercial potential and feasibility.
• Manage projects from planning to execution by translating marketing plans into clear actions, timelines and deliverables, while working closely with cross-functional teams to coordinate progress and resolve issues.
• Take ownership of project follow-up and actively drive progress across Marketing, Operations, Supply Chain, Finance, Legal, Technology and other relevant teams to ensure timely and effective execution.
• Monitor the performance of new initiatives after launch, gather market and consumer feedback, and recommend improvements or further marketing development.

Skills

Branding

Marketing

Consumer insights

Campaign planning

Project coordination

Business writing

Data interpretation

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Senior Branding Manager (Category management)

Research the market, competitors and consumer needs to identify opportunities for new products/categories, and business initiatives.

Develop marketing and launch plans for new categories, products and business initiatives, based on the consumer opportunity, commercial potential and feasibility.

Manage projects from planning to execution by translating marketing plans into clear actions, timelines and deliverables, while working closely with cross-functional teams to coordinate progress and resolve issues.

Take ownership of project follow-up and actively drive progress across Marketing, Operations, Supply Chain, Finance, Legal, Technology and other relevant teams to ensure timely and effective execution.

Monitor the performance of new initiatives after launch, gather market and consumer feedback, and recommend improvements or further marketing development.

Requirements:

8+ years of experience in marketing, branding, category or product marketing, commercial planning or a related field.

Strong understanding of branding and marketing, with hands-on experience in consumer insights, brand positioning, campaign planning, product launches and execution.

Able to manage projects, coordinate with different teams and keep track of timelines and deliverables, with strong presentation, business writing and data interpretation skills.

Proactive and hands-on, with a strong sense of ownership and the ability to identify issues, take action and drive tasks through to completion.

Commercially aware, with the ability to understand market opportunities and consider both consumer appeal and business potential.

Experience in F&B, retail or consumer brands is preferred. Candidates with experience across bakery, merchandise development and coffee businesses will be an advantage.