MARKETING MANAGER

Private Advertiser; Seberang Perai; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a Marketing Manager to supervise the daily operations of the Marketing Department and lead a team across events, promotion, advertising, public relations and market research. You will collaborate with the Sales Department to align efforts with shared goals and drive ROI through strategic campaigns.

The role involves developing and implementing marketing strategies, researching markets and competitors, and planning budgets to justify ROI to management.

Responsibilities

• To supervise and oversee the daily operation of the Marketing Department.
• Lead and manage a team in various marketing areas (event & promotion, advertising, public relation & market research) that supports the overall marketing execution.
• Work closely with other departments especially the Sales Department with the common interest.
• Develop and implement marketing strategies / business plans for the company in line with the company objectives.
• Conduct research and analyze the market, including competitors and consumers for current and future market or demand, to ensure marketing activities are on track with the company’s strategy.
• Plan, justify and track budget for marketing initiatives; to plan and manage resources within the greater ROI to be justified to the management.
• Monitor the creation and publication of all marketing materials in line with the marketing plans and to report on effectiveness of marketing communications.
• Evaluate and enhance current marketing programs by recommending innovative marketing proposal to the Management to attract each market segment.
• Lead marketing team in organize, participate local and international event to promote company product and branding.
• Perform any ad-hoc project assigned by the Management.

Job description

• To supervise and oversee the daily operation of Marketing Department.
• Lead and manage a team in various marketing areas (event & promotion, advertising, public relation & market research) that supports the overall marketing execution.
• Work closely with other departments especially the Sales Department with the common interest.
• Develop and implement marketing strategies / business plans for the company in line with the company objectives.
• Conduct research and analyze the market, including competitors and consumers for current and future market or demand, to ensure marketing activities are on track with the company’s strategy.
• Plan, justify and track budget for marketing initiatives; to plan and manage resources within the greater ROI to be justified to the management.
• Monitor the creation and publication of all marketing materials in line with the marketing plans and to report on effectiveness of marketing communications.
• Evaluate and enhance current marketing programs by recommending innovative marketing proposal to the Management to attract each market segment.
• Lead marketing team in organize, participate local and international event to promote company product and branding.
• Perform any ad-hoc project assigned by the Management.