Marketing Manager

Trident Bridge Sdn Bhd; Petaling Jaya; On-site; MYR 72,000 - 96,000; Full time

Job summary

Trident Bridge Sdn Bhd is seeking a Marketing Executive to lead the marketing team and drive campaigns for restaurant brand growth. You will coordinate events, manage social media, and develop data-driven strategies to engage Mandarin-speaking and English-speaking customers in Malaysia.

The role involves liaising with malls, managing budgets, and collaborating with internal teams to ensure brand consistency and measurable results.

Qualifications

• College degree or diploma preferred; Bachelor’s in Marketing desirable or equivalent.
• Combination of practical experience and education considered.
• 2–3 years’ experience as a Marketing Executive or similar role.

Responsibilities

• Lead and manage marketing department staff with tasks, objectives, strategies and projects.
• Liaise with malls to stay updated on corporate events, social media updates and POSM opportunities.
• Build relationships with local societies to foster community engagement.
• Handle event inquiries and organize events to promote the restaurant.
• Develop and implement mobile app campaigns to boost engagement.
• Conduct market research to understand customer preferences and adapt strategies.
• Manage social media accounts and respond to inquiries and reviews.
• Generate and execute campaigns across Facebook, Instagram, YouTube, TikTok and more.
• Design and distribute marketing collaterals to drive awareness.
• Collaborate with operations to align marketing with branding.
• Monitor marketing metrics and make data-driven optimizations.
• Stay updated on industry trends and competitors; identify new opportunities.
• Manage the marketing budget and coordinate with vendors.
• Attend company-wide and marketing events; assist in media access and sponsorships.
• Travel to meet clients and attend conferences and industry events.

Skills

Marketing Strategy

Social Media

Event Planning

Data Analysis

Budget Management

Vendor Management

Communication

Mandarin

English Proficiency

Education

Bachelor's in Marketing

Diploma/College Degree

2-3 years marketing experience

Tools

MS Word

Excel

Outlook

POS Software

Restaurant Software

Job description

Leads and manages marketing department staff by providing tasks, objectives, strategies, and projects.

Liaise with shopping malls to stay updated on the latest corporate events, social media updates, and Point of Sale Materials (POSM) opportunities.

Build and maintain relationships with local societies and organizations to foster community engagement and support.

Handle event inquiries, including coordinating and organizing events to promote the restaurant.

Develop and implement mobile app campaigns to increase customer engagement and retention.

Conduct market research to understand customer preferences and behaviors’, adapting marketing strategies accordingly.

Manage social media accounts and online presence, creating engaging content and responding to customer inquiries and reviews.

Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, YouTube, Tik Tok and many more.

Design and distribute marketing collaterals, such as menus, flyers, and promotional materials, to drive awareness and attract customers.

Collaborate with internal teams, such as operations to ensure marketing efforts align with the restaurant's goals and branding.

Monitor and analyze marketing performance metrics, such as website traffic, app downloads, and campaign effectiveness, making data-driven decisions for optimization.

Stay up-to-date with industry trends, competitor activities, and emerging marketing channels to identify new opportunities and stay ahead of the competition.

Manage the marketing budget, allocate resources effectively, and track expenses to ensure cost efficiency.

Coordinate with external agencies and vendors for design, printing, advertising, and event-related services.

Continuously seek customer feedback, both online and offline, and implement improvements based on customer insights.

Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.

Organizes and attends company-wide and marketing events.

Assists in securing access to major media channels and important sponsorships.

Travels to meet clients and attend conferences, trade shows, industry events, and seminars.

Adheres to and implements company policies and procedures.

Working with in-house designers to produce materials of visual impact and within brand guidelines.

Scope of work includes but is not limited to the Grand Imperial Group, and may extend to other associated companies.

College degree or diploma is preferred. Bachelor of marketing in degree is desirable or equivalent. A combination of practical experience and education will be considered as an alternative.

Previous working experience working as a Marketing Executive for at least 2-3 years’.

Language(s): Mandarin. Literacy in English is an added advantage. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Good understanding of market research techniques, data analysis and statistics methods.

In-depth knowledge of market research data, data analysis and statistics.

Must be able to use or proficient in relevant computer applications and marketing sofeware (e.g. Microsoft word, excel, outlook; restaurant specific software including point-of-sale registers and business metric applications).

Familiarity with social media and web analytics.

Excellent communication skills and networking ability.

Strong organizational, planning skills and time-management abilities.

Creativity and commercial awareness.

Analytical data driven problem solver.

Able to work independently with minimum supervision.