Marketing Manager

Korea Tourism Organization; Kuala Lumpur; On-site; MYR 67,000 - 78,000; Full time

Benefits offered by this job

Medical insurance

Job summary

Korea Tourism Organization Malaysia is seeking a Marketing Manager to lead national-level marketing initiatives, including campaign planning, budgeting, and strategic partnerships. The role requires understanding of Korea culture and travel trends in Malaysia and Brunei markets, with strong collaboration across HQ, trade, media, and partners.

The position involves managing PR, digital presence, events, and research efforts, with a 1-year contract and performance-based renewal.

Qualifications

• Education: Bachelor's degree or above.
• Experience: minimum 5 years in marketing and travel-related industry.
• KTO-related experience preferred and language skills beneficial.

Responsibilities

• Lead planning and execution of integrated marketing campaigns across online and offline channels.
• Manage annual marketing budget, monitor expenditure and ROI.
• Identify, develop and negotiate strategic marketing partnerships with airlines, agencies, OTAs and financial partners.
• Collaborate with internal/external stakeholders to optimize campaign objectives.
• Oversee social media presence and monthly market trend reports.
• Coordinate media relations, press releases, KOL programs and events.

Skills

Proactive

Result oriented

Korean culture knowledge

Tour attractions knowledge

Education

Bachelor's Degree or above

Job description

Korea Tourism Organization Malaysia branch office has a job opening for Marketing Manager position. Candidate should be proactive and result oriented with good knowledge in Korea culture and tour attractions.

1. Job Description

Overall

To develop, plan and executive the annual marketing plan and strategy to promote Korea Tourism to the Malaysia and Brunei market, increase destination awareness and meet the organizational objectives.

Marketing

To lead the development, implementation and evaluation of integrated marketing campaigns across online and offline channels.

To manage the annual marketing budget, monitor expenditure and evaluate campaign performance and return on investment (ROI).

To identify, develop and negotiate strategic marketing partnerships with airlines, travel agencies, OTAs, financial institutions and other relevant partners to drive Korea travel demand.

Collaborate with internal and external stakeholders (e.g. KTO HQ, trade, media, advertising partners) to execute and optimize campaign objectives.

Digital

To manage the ongoing brand presence on social media (Instagram, Facebook, E-newsletter etc.)

To manage monthly reports and keep up to market trends.

PR

Build and maintain good relationship with media partners & KOLs.

Managing of media relations, press releases, KOL/media fam trips and enquiries etc.

Researching, writing, distributing and track press releases to targeted media.

Events

To lead the planning and execution of major B2B and B2C events, travel fairs and strategic partnership activations, ensuring alignment with marketing objectives and effective budget utilisation.

Brainstorm with internal and external parties on event plans and concepts.

Develop and carry out pre and/or post event feedback surveys and post-mortem studies on each event held.

Others

Tourism research work and analysis.

Offline and Online media research and analysis.

Ad-hoc participation in events.

Other ad-hoc duties (assigned by Directors)

2. Qualifications

Education: Bachelor's Degree or above.

Working Experience: Minimum 5 years of experience, preferably in marketing and travel related industry.

Korea-related Experience: Experience studying or working in a Korea-related field is preferred.

Language Skills: Proficient in English (Korean, Mandarin, Cantonese, or Bahasa Malaysia language skills are a plus).

Length of Contract: 1 Year *Contract renewal will be made on a yearly basis with performance review.

Work Hours: Full Time (5 days a week, 8 hours/day from 09:00am to 6:00pm).

Start date: 4 January 2027 (negotiable). Handover or preparatory work before this date may be required, subject to mutual agreement.

Paid annual leave : 10-16 days, depending on prior work experience, reviewed annually based on length of service. Additional days off may be granted for selected Korean public holidays.

Salary: RM6,000-RM7,000 per month, negotiable based on experience(can be higher or lower).

Medical insurance will be provided.

6. Company Overview

Korea Tourism Organization (KTO) was established in 1962, originally as International Tourism Organization, to promote tourism in Korea. KTO has continuously contributed to the nation’s economic development for the past 60 years by attracting a large number of foreign tourists. KTO currently has 8 local offices and 30 overseas offices. Overseas offices around the world work hard to continuously provide people in other countries with information about Korea.

KTO Malaysia office, established in 2004, plays its role in attracting a large number of Malaysian tourists to Korea by organizing various promotional activities for consumers and through its involvement and various collaboration with local tourism industry partners. It also serves as the key Korean liaison for local travel agencies, airlines, and media partners in promoting Korea as the top travel destination among Malaysians.

7. Why Join Us

You will have the opportunity to lead national-level tourism marketing initiatives to attract visitors to Korea and collaborate with partners across diverse sectors.

If you are highly interested in Korea, you can learn much more about it by working with us.

You may have an opportunity to visit Korea as the leader of KTO's FAM trip for travel agents and media. It will offer you a better understanding of Korea and unforgettable experiences.

If you are passionate, energetic, and responsible, we will support your career development and personal growth.