Korea Tourism Marketing Lead — Malaysia

Korea Tourism Organization; Kuala Lumpur; Presencial; MYR 67 000 - 78 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical insurance

Resumo da oferta

Korea Tourism Organization Malaysia is seeking a Marketing Manager to lead national-level marketing initiatives, including campaign planning, budgeting, and strategic partnerships. The role requires understanding of Korea culture and travel trends in Malaysia and Brunei markets, with strong collaboration across HQ, trade, media, and partners.

The position involves managing PR, digital presence, events, and research efforts, with a 1-year contract and performance-based renewal.

Qualificações

• Education: Bachelor's degree or above.
• Experience: minimum 5 years in marketing and travel-related industry.
• KTO-related experience preferred and language skills beneficial.

Responsabilidades

• Lead planning and execution of integrated marketing campaigns across online and offline channels.
• Manage annual marketing budget, monitor expenditure and ROI.
• Identify, develop and negotiate strategic marketing partnerships with airlines, agencies, OTAs and financial partners.
• Collaborate with internal/external stakeholders to optimize campaign objectives.
• Oversee social media presence and monthly market trend reports.
• Coordinate media relations, press releases, KOL programs and events.

Conhecimentos

Proactive

Result oriented

Korean culture knowledge

Tour attractions knowledge

Formação académica

Bachelor's Degree or above

Descrição da oferta de emprego

Korea Tourism Organization Malaysia is seeking a Marketing Manager to lead national-level marketing initiatives, including campaign planning, budgeting, and strategic partnerships. The role requires understanding of Korea culture and travel trends in Malaysia and Brunei markets, with strong collaboration across HQ, trade, media, and partners.

The position involves managing PR, digital presence, events, and research efforts, with a 1-year contract and performance-based renewal.