Marketing Manager

Apical; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Apical Malaysia is seeking a Marketing Manager to execute the Apical Palm Marketing strategy for assigned markets and to lead programs that drive growth and market share. The role requires close collaboration with Singapore HQ, production and sales offices to penetrate markets and enhance product lines.

The position focuses on developing and growing the client base, monitoring market conditions, and translating strategy into actionable plans across regional and local campaigns while coordinating

Qualifications

• Bachelor’s degree or higher required.
• 10+ years of experience in commodities trading/marketing.
• Familiar with the palm Malaysia market preferred.
• Outgoing personality with strong communication and networking skills.
• Ability to identify new opportunities and develop effective plans.

Responsibilities

• Execute the marketing strategy for the region and local markets.
• Develop, manage and grow the established client base.
• Monitor market conditions and competitive activity to inform decisions.
• Build and maintain relationships with customers, vendors and distributors.
• Translate marketing strategy into actionable regional and local plans.
• Support day-to-day regional and local marketing campaigns and measurements.

Education

Bachelor's degree or higher

Tools

CRM

Marketing automation

Job description

The key role of the Marketing Manager is to execute the Apical Palm Marketing strategy for the assigned markets or customers and to manage marketing programs and activities so that they meet the organization’s short and long-term business objectives.

Essential Duties and Responsibilities:

• Manage with close collaboration with Singapore HQ and production and sales offices to drive sales & marketing and/distribution programs to further penetrate the market and obtain additional growth and market shares in desired markets and product lines
• Develop, maintain, manage and grow the established client base.
• Monitor market conditions, competitive activities, and general economic conditions in support of business decisions and long‑term planning. Analyse current marketplace and feedback any important market and competitive information.
• Establish and manage key relationships with assigned existing or new customers. Build solid relationships with customers, vendors and distributors, as well as sales and marketing teams.
• Act as an expert on all matters relating to marketing planning, implementation and management for the region and business centres in order to facilitate the translation of the marketing strategy into actionable plans.
• Provide support as needed for the day‑to‑day implementation of the regional and local marketing plans, including campaign management, and program measurements.
• Liaise with the Marketing and Public Affairs teams to ensure that local campaigns are optimally integrated across channels, reflect the strategic imperatives and incorporate relevant messaging, content and value propositions into field‑level programs for the direct sales force (and indirect sales force where appropriate).
• Act as conduit for marketing initiative implementation and go‑to‑market strategies in the field. Provide local advocacy and sales engagement information.
• Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
• Ensure in‑depth knowledge of marketing‑related tools, including CRM and marketing automation. Contribute to the development of an effective regional marketing plan & communications strategy.
• Manage the development, distribution, and maintenance of all print and electronic collateral.
• Develop effective relationships with internal stakeholders to facilitate synergies between PR, trade and marketing initiatives.
• Assess market regularly, understands, and reports effectively specific consumer and media trends, and competitive behaviour

Job requirement :

• Possesses at least a Bachelor’s degree or higher
• At least 10 years working experience in commodities trading/marketing
• Familiar with the palm Malaysia market is preferred.
• Outgoing personality with good communication and networking ability.
• Ability to identify new opportunities and develop an effective plan.