Marketing Manager

Bluesky HR Consultancy Inc.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Bluesky HR Consultancy Inc. in Kuala Lumpur seeks a highly skilled Marketing Manager to lead marketing efforts in the online gaming industry. You will craft and execute sophisticated strategies to boost brand visibility, engage customers, and drive lead generation.

The role requires a visionary leader with strong analytics, multi‑channel campaign management, and collaboration with sales and product teams. A Bachelor’s degree in Marketing and 5+ years in marketing, with gaming exposure, is

Qualifications

• Must have 5+ years progressive marketing experience with leadership exposure.
• Strong leadership and analytical skills for data-driven decisions.
• Proficiency with CRM, Google Analytics, and social media tools.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement marketing plans aligned with company goals and vision.
• Design, launch, and manage campaigns across digital, social, email, and print channels.
• Ensure brand messaging and positioning are consistent across all channels.
• Oversee content creation including blogs, articles, videos, and social posts.
• Conduct market research to identify trends and opportunities and refine strategies.
• Analyze marketing data and metrics to drive data-driven decisions.
• Lead SEO and SEM initiatives to boost online visibility and traffic.
• Develop social media strategies to increase engagement and followers.
• Design and execute targeted email campaigns to nurture leads.
• Oversee the marketing budget and optimize ROI.
• Lead and mentor the marketing team and collaborate with sales and product.

Skills

Strategic planning

Campaign management

Brand positioning

SEO/SEM

Analytics

CRM proficiency

Google Analytics

Social media management

Leadership

Budget management

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

CRM systems

Google Analytics

Social media platforms

Job description

We are seeking a highly skilled and dynamic Marketing Manager to spearhead our marketing efforts in the online gaming industry. The successful candidate will be responsible for crafting and executing sophisticated marketing strategies that significantly enhance brand visibility, boost customer engagement, and drive lead generation. This pivotal role demands a visionary and strategic thinker with outstanding leadership and analytical acumen to guarantee the triumph of our marketing initiatives.

Duties and Responsibilities:

Strategic Marketing Leadership:

• Develop and implement cutting-edge marketing plans that align seamlessly with the company’s overarching goals and strategic vision.
• Design, launch, and oversee multifaceted marketing campaigns across diverse channels, including digital, social media, email, and print, ensuring maximum reach and impact.

Brand Management and Positioning:

• Ensure unwavering consistency in brand messaging and positioning across all marketing platforms and communications.
• Supervise the creation of high-impact content, including blogs, articles, videos, and social media posts, to bolster brand identity and engagement.

Advanced Market Research and Analysis:

• Conduct in-depth market research to uncover trends, opportunities, and competitive activities, leveraging insights to refine marketing strategies.
• Analyze comprehensive marketing data and metrics to evaluate campaign performance and inform data-driven decision-making.
• Lead SEO and SEM initiatives to enhance online visibility and drive high-quality traffic to digital assets.
• Develop and execute robust social media strategies to elevate engagement and expand the follower base.
• Design and implement targeted email marketing campaigns to nurture leads and deepen customer relationships.

Resource and Budget Optimization:

• Oversee the marketing budget with precision, ensuring optimal resource allocation and maximizing return on investment (ROI).

Team Leadership and Development:

• Inspire, mentor, and develop the marketing team, fostering a culture of excellence and continuous professional growth.
• Collaborate proactively with sales, product development, and other key departments to ensure cohesive and integrated marketing efforts.

Key Technical Skills and Knowledge:

Education:

Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.

Experience:

Minimum of 5 years of progressive marketing experience, with at least 2 years in a managerial role within the online gaming industry or a related field.

Skills and Knowledge:

• Exceptional strategic planning capabilities with a proven track record of developing and executing high-impact marketing strategies.
• Advanced proficiency in marketing software and tools, including CRM systems, Google Analytics, and social media management platforms.
• Superior analytical and problem-solving skills, with a demonstrated ability to interpret complex data and metrics to drive strategic decisions.
• Exemplary verbal and written communication skills, with the capacity to create persuasive content and compelling presentations.
• Proven leadership and team management expertise, with the ability to inspire and cultivate a high-performing marketing team.

Desired Qualities:

• Visionary Leader: Ability to envision and drive innovative marketing strategies that propel brand growth.
• Analytical Powerhouse: Strong capability to dissect and leverage market trends and data to inform strategic decisions.
• Collaborative Strategist: Skilled in fostering cross-departmental collaboration to achieve unified marketing objectives.
• Detail-Oriented Executor: Keen attention to detail in the execution of marketing plans and management of resources.
• Gaming Enthusiast: Deep passion and understanding of the online gaming industry, with an innate ability to resonate with the gaming community.