Marketing Manager

Gac Fruit Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Gac Biotech Holdings Sdn. Bhd. seeks a Senior Marketing Assistant Manager to lead the planning and execution of integrated marketing strategies.

You will collaborate with R&D, sales, production, and international partners to transform innovative products into compelling market solutions for local and global audiences. The role focuses on branding, digital marketing, product launches, and business growth in a fast-paced environment, with responsibilities spanning campaigns, content creation, and

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications or related disciplines.
• Minimum 5–7 years of marketing experience.
• At least 2 years in a leadership or Assistant Manager role.
• Experience in biotechnology, healthcare, nutraceutical, pharmaceutical, FMCG or food industries is highly preferred.

Responsibilities

• Develop and execute annual marketing plans aligned with business objectives.
• Identify market opportunities, trends, and competitive positioning.
• Lead digital marketing across multiple platforms (website, social media, e-commerce).
• Plan product launches and GTM strategies with R&D and product teams.
• Coordinate marketing campaigns, events, and corporate communications.
• Prepare monthly marketing reports and monitor KPIs.

Skills

Brand Management

Digital Marketing

Content Marketing

SEO & SEM

Google Analytics

Education

Bachelor's Degree in Marketing or related fields

Tools

CRM Systems

Adobe Creative Suite

Microsoft Office

Job description

Company: Gac Biotech Holdings Sdn. Bhd.
Department: Sales & Marketing
Reports To: Managing Director
Employment Type: Full-Time

Position Summary

At Gac Biotech Holdings, marketing goes beyond promoting products—it is about educating consumers, building trusted brands, and driving innovation in the health and biotechnology industry.

As the Senior Marketing Assistant Manager, you will lead the planning and execution of integrated marketing strategies that strengthen our brands, expand market presence, and accelerate business growth across both B2B and B2C channels. Working closely with senior management, R&D, sales, production, and international partners, you will transform innovative products into compelling market solutions that resonate with customers locally and globally.

This role is ideal for a creative, data-driven marketing professional who thrives in a fast-paced environment and is passionate about branding, digital marketing, product launches, and business growth.

Key Responsibilities

A. Strategic Marketing

• Develop and execute annual marketing plans aligned with the Company's business objectives.
• Identify market opportunities, customer trends and competitive positioning.
• Recommend branding, pricing and promotional strategies.
• Monitor industry developments and emerging consumer trends.
• Support the Company's domestic and international market expansion initiatives.

B. Brand Management

• Manage and strengthen the Company's brand portfolio by:
• Maintaining consistent brand identity.
• Developing brand positioning strategies.
• Enhancing customer awareness and loyalty.
• Ensuring brand consistency across all communication channels.
• Protecting brand reputation and corporate image.

C. Product Marketing

• Collaborate with R&D and Product Development teams to:
• Develop go-to-market strategies for new products.
• Plan product launches and commercialisation activities.
• Prepare product positioning and key messaging.
• Develop product catalogues, brochures and marketing toolkits.
• Gather customer feedback to improve products and services.
• Lead digital marketing initiatives across multiple platforms, including:
• Company website
• Facebook
• Instagram
• TikTok
• LinkedIn
• YouTube
• Shopee
• Other e-commerce and social commerce platforms
• Responsibilities include:
• Social media management.
• SEO and SEM coordination.
• Online community engagement.
• Performance tracking and optimisation.

E. Content & Creative Development

• Oversee the creation of high-quality marketing materials, including:
• Product photography
• Videos
• Educational content
• Packaging concepts
• Corporate profiles
• Website content
• Exhibition materials
• Promotional campaigns
• Ensure all materials accurately represent the Company's scientific credibility and premium brand positioning.

F. Campaign & Event Management

• Plan and execute:
• Marketing campaigns
• Trade exhibitions
• Roadshows
• Measure campaign effectiveness and recommend improvements.

G. Market Research & Analytics

• Conduct market and competitor research.
• Analyse customer behaviour and buying trends.
• Monitor campaign ROI and KPIs.

Prepare monthly marketing reports.

Recommend improvements based on market insights and data.

Work closely with the Sales team by:

• Preparing sales tools and promotional materials.
• Developing promotional campaigns.
• Assisting with pricing strategies.
• Supporting customer presentations and business proposals.

I. Public Relations & Corporate Communications

• Coordinate:
• Press releases
• Media relations
• Corporate announcements
• Brand partnerships
• Influencer collaborations
• CSR communications
• Crisis communication support when required
• Manage relationships with:
• Digital marketing agencies
• Photographers
• Videographers
• Advertising partners
• Monitor quality, budget and project timelines.

K. Marketing Budget Management

• Assist in preparing annual marketing budgets.
• Evaluate return on investment (ROI).
• Ensure cost-effective resource allocation.

L. Cross-Functional Collaboration

• Collaborate closely with:
• Research & Development
• Production
• Quality Assurance
• Regulatory Affairs
• Human Resources
• Finance
• Purchasing
• International Business Development
• to ensure marketing strategies are aligned with product development, regulatory compliance and commercial objectives.

Key Performance Indicators (KPIs)

Brand Growth

• Brand awareness
• Brand engagement
• Brand consistency

Digital Marketing

• Website traffic
• Social media growth
• Engagement rate
• Conversion rate

Campaign Performance

• Campaign ROI
• Product launch success
• Marketing qualified leads (MQLs)

Business Growth

• Sales contribution from marketing initiatives
• New customer acquisition

Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications or related disciplines.

Minimum 5–7 years of marketing experience.

At least 2 years in a leadership or Assistant Manager role.

Experience in biotechnology, healthcare, nutraceutical, pharmaceutical, FMCG or food industries is highly preferred.

Technical Knowledge

• Strong understanding of:
• Brand Management
• Digital Marketing
• Content Marketing
• SEO & SEM
• Google Analytics
• Social Media Advertising
• CRM Systems
• E-commerce Marketing
• Marketing Automation
• Adobe Creative Suite (basic knowledge is an advantage)
• Microsoft Office
• Strategic thinking
• Leadership and team development
• Excellent communication and presentation skills
• Creative problem-solving
• Project management
• Budget management
• Analytical and data-driven decision-making
• Negotiation and stakeholder management
• Time management
• Strong organisational skills
• Adaptability in a fast-paced environment

Preferred Attributes

• The ideal candidate should:
• Be passionate about branding and innovation.
• Think creatively while making data-driven decisions.
• Stay ahead of digital marketing trends and emerging technologies.
• Be highly organised and capable of managing multiple projects simultaneously.
• Demonstrate initiative, accountability and a growth mindset.
• Be comfortable collaborating with multidisciplinary teams and external partners.

This role requires both office-based and field responsibilities. The successful candidate may be required to:

• Travel for exhibitions, trade shows and customer visits.
• Attend product launches, networking events and business meetings.
• Coordinate marketing activities across Malaysia and international markets.
• Occasionally work outside standard office hours during major campaigns or events.

Why Join Gac Biotech Holdings?

At Gac Biotech Holdings, you will have the opportunity to build brands that promote healthier lifestyles and bring innovative biotechnology solutions to consumers around the world. You'll work alongside passionate professionals across R&D, manufacturing and commercial teams, where your ideas are encouraged, your achievements are recognised and your career growth is supported.

If you're ready to shape impactful brands, lead exciting campaigns and contribute to a company with global ambitions, we'd love to have you on our team.

Company Core Values

Employees are expected to uphold the values of Gac Biotech Holdings Sdn. Bhd.:

• Integrity – We act with honesty, professionalism and accountability.
• Innovation – We continuously explore new ideas, technologies and opportunities.
• Quality – We strive for excellence in every product, process and customer experience.
• Teamwork – We collaborate, respect diverse perspectives and succeed together.
• Customer Focus – We create meaningful value through trusted products and exceptional service.
• Sustainability – We are committed to responsible business practices that benefit people, communities and the environment.