Marketing Leader

Kampung Gym; Malaysia; On-site; MYR 42,408 - 55,800; Full time

Benefits offered by this job

Free gym membership

Free parking

Opportunities for promotion

Job summary

Kampung Gym Sdn. Bhd. is seeking a creative marketing powerhouse to develop and execute the full content and ads strategy across all 4 branches. This dynamic role requires being on the floor filming, editing, and analyzing performance, blending creativity with strategic thinking.

The ideal candidate has 2-3 years in marketing, exceptional content creation skills, hands-on experience with Meta and TikTok Ads, and a strong design sense. A competitive salary of RM 3,800 – RM 5,000 with bonuses and opportunities for promotions is offered.

Qualifications

• 2-3 years of experience in marketing, content creation, or social media management.
• Ability to lead marketing strategy from concept to execution.
• Proven shooting + editing skills.
• Experience with Meta Ads Manager and TikTok Ads Manager.
• Strong design sensibility.

Responsibilities

• Develop overall marketing strategy across all 4 branches.
• Run monthly content and ads strategy planning.
• Translate business goals into creative content ideas.
• Capture branch events and member transformations.

Skills

Creative thinking

Content creation

Social media management

Performance analysis

Graphic design

Tools

CapCut

Premiere Pro

Meta Ads Manager

TikTok Ads Manager

Canva

Photoshop

Figma

Job description

We’re looking for a creative marketing powerhouse to own the full content and ads execution across all 4 branches. This is not a desk-only role, you’ll be on the floor filming, behind the laptop editing, and in the dashboard analyzing performance. You won’t just execute, you’ll strategize. From building the marketing direction for each branch, to ideating content concepts, to deciding how we show up across Meta, TikTok, and 小红书 , you’ll be the one calling the creative shots.

If you love wearing multiple hats, thinking outside the box, and seeing your ideas directly drive business results, this role is for you. If you’re self-driven, organised, and obsessed with fitness and social trends, this is your shot.

What You’ll Do

• Develop overall marketing strategy across all 4 branches
• Run monthly content + ads strategy planning
• Translate business goals into bold, scroll-stopping content ideas
• Present insights and recommendations to management

Content Creation (40%)

• Capture branch events, member transformations, trainer features, and behind-the-scenes content
• Produce static graphics and photo content using our brand kit
• Manage content calendar across English, Bahasa Malaysia, and Mandarin

Paid Ads Management (20%)

• Plan and execute Meta Ads (Facebook + Instagram) and TikTok Ads campaigns
• Build audiences, write ad copy, manage budgets across 4 branches
• A/B test creatives and optimize for lead quality and CPL targets

Coordination (10%)

• Work with club leads, PT leads, and front desk team for content shoots
• Coordinate with external photographers/videographers when needed

What We’re Looking For

Must-Have:

• 2–3 years of experience in marketing, content creation, or social media management
• Highly creative thinker– Ability to plan and lead an entire marketing strategy from concept to execution, not just take orders
• Proven shooting + editing skills (CapCut, Premiere Pro, or equivalent)
• Hands‑on experience with Meta Ads Manager and TikTok Ads Manager
• Comfortable analyzing performance reports and presenting data
• Strong design sensibility (Canva, Photoshop, or Figma)
• Own transport (will travel between all branches)
• Self-disciplined and reliable working remotely

Nice-to-Have:

• Fitness or lifestyle industry experience
• Personal social media presence or portfolio

Compensation

• Base salary:RM 3,800 – RM 5,000 (based on experience)
• Performance bonus:Up to RM 1,500/month based on KPI achievement
• 60% team performance (lead generation, CPL, revenue)
• 40% personal performance (content output, ad performance, project execution)
• Free gym membership at all branches

Job Type: Full-time

• Free parking
• Opportunities for promotion