Senior Marketing Executive

Rival Physio, PT and Recovery; Petaling Jaya; Sur place; MYR 67 000 - 89 000; Plein temps

Avantages offerts par ce poste

5 1/2-day work week

Résumé du poste

Rival Physio, PT & Recovery in Malaysia is seeking an experienced Brand Director & Marketing professional for a contract role based in Mutiara Damansara, Selangor. You will own the brand, content, digital marketing and lead generation across all touchpoints while guiding external marketing teams as we expand across Asia.

This role blends strategic planning with hands-on execution—campaigns, content, paid advertising, analytics and customer journey improvements—across our health, fitness and

Qualifications

• 2–4 years hands-on marketing experience.
• Experience in healthcare, fitness, wellness or consumer brands is an advantage.
• Able to independently set up, manage and optimise Meta Ads and Google Ads.
• Strong understanding of lead generation and conversion funnels.
• Able to plan and conduct photo and video shoots.

Responsabilités

• Develop and execute brand and marketing strategy aligned with growth objectives.
• Manage monthly content calendar across Instagram, TikTok, Facebook and Google.
• Coordinate content production including photos and videos; shoot when needed.
• Set up, manage and optimise Meta Ads campaigns; manage Google Ads where relevant.
• Develop campaigns, partnerships and initiatives to increase brand presence and lead generation.
• Analyze marketing performance, including enquiries, conversions and ROI; report monthly results.
• Plan and execute monthly marketing campaigns, promotions and launches; manage collaborations.

Connaissances

Brand strategy

Digital marketing

Content creation

Lead generation

Advertising

Team leadership

Outils

CapCut

Canva

Google Ads

Meta Ads

SEO

Description du poste

Rival Physio, PT and Recovery is a leading and premium provider of physiotherapy, personal training, and recovery services. We are committed to helping our clients achieve their health and fitness goals through innovative, evidence-based approaches and exceptional customer service. Our mission is to empower individuals to reach their full potential whilst building a brand that stands for quality, professionalism, and results.

About the role

We are seeking an experienced, hands‑on Brand Director & Marketing professional to join RIVAL Physio, PT & Recovery on a contract basis, based in Mutiara Damansara, Selangor.

This is a strategic yet highly execution-focused role responsible for strengthening RIVAL's brand presence, building a cohesive brand identity, and driving marketing initiatives that support business growth. You will take ownership of the brand, content, digital marketing and lead generation across all customer touchpoints. You will also help guide our external marketing team, merchandise, sponsored ‘athletes’, as well as help guide our total marketing efforts as we expand throughout Asia.

This is not a role that only develops strategies or manages agencies. You will be expected to plan, execute, monitor and continuously improve our marketing activities, from developing campaigns, creating and shooting content, and managing paid advertising to monitoring enquiries and tracking conversion.

You will play a key role in shaping RIVAL's brand narrative, positioning us within the competitive health, fitness and wellness market, and ensuring that marketing efforts translate into measurable business results.

Key responsibilities

Brand Strategy & Management

Develop and execute RIVAL's overall brand and marketing strategy in line with company growth objectives.

Strengthen RIVAL's positioning as a leading physiotherapy, personal training and recovery brand.

Maintain consistency in brand identity, visual direction, messaging and tone of voice across all platforms and branches.

Monitor competitors, market trends and customer behaviour to identify new opportunities.

Develop campaigns, partnerships and initiatives that increase brand awareness and market presence.

Content & Social Media

Develop and manage the monthly content calendar across Instagram, TikTok, Facebook, Google and other relevant channels.

Plan content concepts, scripts, captions, hooks and calls-to-action.

Personally coordinate and participate in content production, including photo and video shoots.

Be comfortable shooting content using a phone/camera when required.

Brief trainers, physiotherapists and other team members involved in content.

Coordinate with outsourced videographers, photographers, designers or editors where required.

Ensure content is educational, engaging and aligned with RIVAL's brand positioning.

Track content performance and continuously improve based on results.

Independently set up, manage and optimise Meta Ads campaigns.

Manage Google Ads where relevant.

Develop advertising creatives, copy, audiences and campaign structures.

Manage monthly advertising budgets and monitor cost per lead, lead quality and ROI.

Conduct A/B testing on creatives, audiences and offers.

Work closely with the sales/front desk team to ensure marketing leads are properly followed up.

Enquiry & Conversion Management

Monitor the number and quality of enquiries generated from each marketing channel.

Ensure enquiries are being responded to promptly and appropriately.

Identify where leads dropping off and work with the relevant team to improve conversion.

Analyse conversion rates by campaign, platform and branch.

Recommend improvements to promotions, messaging, sales processes and customer journey.

The role is accountable not only for generating enquiries, but for understanding whether those enquiries ultimately convert into paying customers.

Campaigns, Partnerships & Community

Plan and execute monthly marketing campaigns, promotions and service launches.

Source, negotiate and manage KOL, influencer and brand collaborations.

Develop partnerships with gyms, sports organisations, corporations, healthcare providers and relevant brands.

Support events, activations and community engagement initiatives.

Develop campaigns to increase new client acquisition, retention and referrals.

Digital Presence

Manage and maintain RIVAL's Google Business Profiles across branches.

Monitor Google reviews and coordinate responses where necessary.

Ensure website information, services and campaigns remain updated.

Work on SEO, email marketing, CRM and customer retention initiatives where relevant.

Marketing Performance & Reporting

Prepare a monthly marketing report covering:

Content produced and published

Social media performance

Advertising spend

Number of enquiries generated

Appointment/consultation bookings

Conversion rate

Revenue generated from marketing campaigns

Return on advertising spend / marketing ROI

Campaign results

Competitor observations

Key learnings

Following month's marketing plan

The Brand & Marketing Lead should be able to clearly explain what was done, what worked, what did not work, and what will be changed next.

What we're looking for

Minimum 2–4 years of hands‑on marketing experience.

Experience in healthcare, fitness, wellness, lifestyle or consumer brands is an advantage.

Able to independently set up, manage and optimise Meta Ads and preferably Google Ads.

Strong understanding of digital lead generation, customer journeys and conversion funnels.

Able to develop content concepts, write captions, scripts, hooks and advertising copy.

Comfortable planning and conducting photo and video shoots.

Able to shoot and edit short‑form video content independently using CapCut, or equivalent software.

Able to design posters, social media creatives, promotional materials, event visuals and other marketing collaterals independently.

Proficient in Canva.

Strong understanding of Instagram, TikTok, Facebook and current short‑form content trends.

Able to maintain consistent brand visual identity and design standards across all marketing materials.

Able to analyse marketing performance, including enquiries, conversion rates, cost per lead and ROI.

Experience managing KOL, influencer or brand collaborations.

Strong written and verbal communication skills in English; Bahasa Malaysia is an advantage.

Highly organised, proactive and able to manage multiple campaigns and deadlines independently.

Preferred experience:

Able to edit short‑form videos.

Experience managing Google Ads, Meta ads.

Experience with CRM, WhatsApp marketing or marketing automation.

Experience with healthcare, physiotherapy, fitness or sports brands.

Experience working with influencers/KOLs.

Photography or videography skills.

Experience with SEO and website optimisation.

Comfortable using AI tools for research, ideation, copywriting and marketing workflows.

This is an ownership role. You will be responsible for taking marketing initiatives from idea → planning → production → launch → enquiry → conversion → analysis and improvement.

What we offer

Salary: RM 6000 to RM8000 per month, depending on experience and performance.

5 1/2-day work week (Monday to Friday, Sat/Sun half day).

If you are an experienced brand and marketing professional ready to make a significant impact on a growing wellness brand, we would love to hear from you.