Senior KOL Content & Campaign Specialist

MY GOLD INTI SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

SKINTIFIC is seeking a Senior KOL Content & Campaign Specialist (TikTok) to drive influencer marketing across beauty and lifestyle categories. You will plan, execute, and optimize campaigns, manage budgets, and mentor junior teammates while ensuring brand consistency and compelling content.

The role emphasizes seeding strategies, performance analysis, and collaboration with product and business development teams to achieve growth goals.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Media or related field.
• Minimum 3 years in Influencer/Social Media Marketing or Creator Partnerships.
• Proven TikTok/Instagram influencer campaign planning with measurable results.
• Experience with nano to mega influencers across beauty, lifestyle, fashion, or FMCG.
• Strong understanding of social media trends and creator ecosystems.
• Ability to develop campaign strategies, KPIs, budgets, and optimization.
• Strong negotiation, communication, and relationship management with influencers and stakeholders.
• Comfortable analyzing reach, impressions, engagement, EMV, CTR, and conversions.
• Highly organized with ability to manage multiple campaigns in fast-paced environments.
• Proficient in MS Office/Google Workspace; experience with influencer tools is a plus.

Responsibilities

• Oversee end-to-end influencer marketing from brief to evaluation.
• Plan and execute TikTok/Instagram influencer campaigns with clear KPIs.
• Drive KOL seeding strategies to boost brand awareness and engagement.
• Monitor and optimize campaign performance; report insights to leadership.
• Lead cross-functional teams across advertising, design, and content.
• Plan brand initiatives including events, launches, and collaborations.
• Forecast campaign ROI and manage marketing budgets.
• Mentor junior team members and foster a collaborative culture.

Skills

Influencer marketing

Social media marketing

Campaign management

TikTok campaigns

Brand partnerships

Analytics & metrics

Budget management

Vendor relations

Content strategy

Team mentorship

Education

Bachelor’s Degree in Marketing

Tools

Influencer marketing tools

Social analytics platforms

Job description

Senior KOL Content & Campaign Specialist (TikTok)

Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.

Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.

Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.

Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.

Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.

Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.

Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.

Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.

Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.

Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.

Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.

Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.

Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirements:

Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field.

Minimum 3 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships, preferably in a fast-paced environment.

Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable performance results.

Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG categories.

Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.

Ability to develop campaign strategies, set KPIs, manage budgets, and optimize campaign performance.

Strong negotiation, communication, and relationship management skills with influencers, agencies, and internal stakeholders.

Comfortable analyzing campaign metrics such as reach, impressions, engagement rate, EMV, CTR, and conversion performance.

Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.

Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.

Passionate about social media, content trends, and the creator economy.

Health & Beauty Retail Not specified

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.