Marketing Insights Executive — Research & Strategy

Taylor's Education Group; Subang Jaya; On-site; MYR 60,000 - 95,000; Full time

Job summary

Taylor's Education Group is seeking an Executive, Marketing Research to support its Marketing Intelligence capability across Taylor's University and Taylor's College. You will plan, execute and analyse qualitative and quantitative studies to inform audience strategy and marketing effectiveness.

You will collaborate with the Manager, Marketing Intelligence and other teams to translate findings into actionable insights for campaigns, customer experience and brand research.

Qualifications

• Bachelor's degree in a marketing or research discipline with strong analytical ability.
• 2–4 years' experience in Marketing Research, Consumer Insights or related field.
• Experience conducting qualitative and quantitative research.
• Experience translating research findings into clear insights and business recommendations.
• Experience working with research agencies or platforms is an advantage.
• Exposure to digital marketing, marketing analytics or customer experience research is an added advantage.

Responsibilities

• Conduct research to understand prospective students, parents and priority audiences.
• Execute qualitative and quantitative studies including surveys and interviews.
• Analyse research findings to identify patterns and implications for Marketing.
• Support research design, sampling, fieldwork and reporting.
• Monitor brand health, customer feedback and voice of customer sources.
• Collaborate with Marketing teams to translate findings into recommendations.

Skills

Analytical Thinking

Curiosity & Learning Agility

Customer-Centric Mindset

Attention to Detail

Integrity & Accountability

Education

Bachelor's Degree in Marketing, Market Research, Business, Psychology, Social Sciences, Statistics or a related discipline

Job description

Taylor's Education Group is seeking an Executive, Marketing Research to support its Marketing Intelligence capability across Taylor's University and Taylor's College. You will plan, execute and analyse qualitative and quantitative studies to inform audience strategy and marketing effectiveness.

You will collaborate with the Manager, Marketing Intelligence and other teams to translate findings into actionable insights for campaigns, customer experience and brand research.