Manager - Marketing Intelligence

Taylor's College; Kuala Kubu Bharu; On-site; MYR 90,000 - 120,000; Full time

Job summary

Taylor's University and Taylor's College seek a Manager, Marketing Intelligence who will lead the Marketing Intelligence capability, transforming audience, market, brand and performance data into actionable insights to strengthen marketing strategy and customer engagement.

This role acts as the functional owner for Marketing Analytics, audience and customer intelligence, partnering with marketing, product and digital teams to drive marketing effectiveness across Malaysia.

Job description

JOB PURPOSE

The Manager, Marketing Intelligence is responsible for leading Taylor's University and Taylor's College's (collectively, Taylor's) Marketing Intelligence capability by transforming audience, market, brand and marketing performance data into actionable insights that strengthen marketing strategy, customer engagement and marketing effectiveness. The role serves as the functional owner for Marketing Analytics, audience and customer intelligence…