Marketing Executive (Education)

International School; Putrajaya; On-site; MYR 50,000 - 80,000; Full time

Job summary

International School in Malaysia is seeking a dynamic Marketing Executive to lead multi-channel campaigns that drive enrollment and engage our community of students, parents, and alumni.

You will write content for the website and prospectuses, coordinate Open Days and education fairs, manage social media, and use CRM tools to nurture relationships with prospective families and graduates. This role requires creative thinking and a collaborative approach to strengthen the school's brand and reach.

Qualifications

• 2+ years of marketing experience, preferably within higher education, K-12 schools, or training providers.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Exceptional writing and editing skills, with the ability to tailor messages for parents, students, and academics alike.
• Familiarity with social media platforms, email marketing tools, and CRM systems (e.g., HubSpot, Salesforce).
• Proactive problem-solver who can manage multiple event timelines and creative projects at once.

Responsibilities

• Plan and execute multi-channel marketing campaigns to hit student recruitment targets
• Write and produce engaging content for our website, course prospectuses, newsletters, and social media channels
• Coordinate and promote high-impact events, including Open Days, campus tours, and educational fairs
• Own our social media presence, tracking engagement to build a supportive online community
• Design campaigns that keep our graduates connected and involved with the institution

Skills

Marketing

Content creation

Social media

Event planning

CRM tools

Writing & editing

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Job description

We are seeking a dynamic and results-driven Marketing Executive to join our team and help us inspire the next generation of students. In this role, you will lead campaigns that build our institution's brand, drive enrollment, and engage our vibrant community of students, parents, and alumni.

Key responsibilities

• Plan and execute multi-channel marketing campaigns to hit student recruitment targets
• Write and produce engaging content for our website, course prospectuses, newsletters, and social media channels
• Coordinate and promote high-impact events, including Open Days, campus tours, and educational fairs
• Own our social media presence, tracking engagement to build a supportive online community
• Design campaigns that keep our graduates connected and involved with the institution

About you

• 2+ years of marketing experience, ideally within higher education, K-12 schools, or training providers
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Exceptional writing and editing skills, with the ability to tailor messages for parents, students, and academics alike
• Familiarity with social media platforms, email marketing tools, and CRM systems (e.g., HubSpot, Salesforce)
• Proactive problem-solver who can manage multiple event timelines and creative projects at once