Marketing Executive / Senior Marketing Executive

Private Advertiser; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

AsterSpring, a leading beauty brand under Esthetic International Group Berhad, is seeking a Marketing Executive to plan and execute consumer marketing campaigns across skincare products in Malaysia.

You will analyse promotions, plan pricing, forecast demand, and coordinate with operations, supply chain, and cross-functional teams to drive brand awareness and sales. 3–4 years' experience in marketing and a diploma/degree in marketing or business are preferred.

Qualifications

• Bachelor's or diploma in marketing or business field.
• 3–4 years of relevant marketing experience.
• Experience in skincare/beauty or FMCG is advantageous.

Responsibilities

• Plan and execute consumer marketing campaigns and promotions.
• Analyse promotional margins and pricing strategies.
• Forecast product demand and manage GWP requirements.
• Source promotional premiums and coordinate supplier relations.
• Develop lead acquisition through partnerships and digital channels.
• Support go-to-market launches with cross-functional teams.
• Monitor market trends and campaign performance.

Skills

Marketing

Campaign management

Negotiation

Digital marketing

Education

Marketing/Business degree

Job description

Marketing Executive / Senior Marketing Executive

AsterSpring | Esthetic International Group Berhad

About the Role

Are you passionate about beauty, skincare, and creating impactful marketing campaigns? Join AsterSpring and be part of a dynamic marketing team responsible for driving consumer engagement, promotional initiatives, and business growth.

We are looking for a proactive and commercially minded Marketing Executive / Senior Marketing Executive to plan and execute consumer marketing campaigns, develop promotional strategies, and collaborate with cross-functional teams to bring marketing initiatives to life.

What You’ll Do

Marketing Campaigns & Promotions: Plan and execute consumer marketing campaigns, promotional activities, consumer events, and marketing collateral to drive brand awareness and sales.

Promotional Planning & Pricing: Analyse promotional margins and recommend pricing strategies to ensure promotions are commercially viable.

Product & Inventory Forecasting: Work closely with operations and inventory teams to forecast new product demand, promotional items, and Gift-with-Purchase (GWP) requirements.

GWP Sourcing & Supplier Management: Source promotional premiums, negotiate with suppliers, and coordinate the execution of GWP initiatives.

Lead Acquisition: Develop and execute lead acquisition programmes through corporate partnerships, third-party collaborations, traditional marketing channels, and online marketplaces.

Go-to-Market Execution: Collaborate with cross-functional teams to ensure the smooth implementation of product launches and marketing initiatives.

Market & Competitor Analysis: Monitor competitor activities and market trends to identify opportunities and recommend improvements to marketing strategies.

Campaign Performance Analysis: Prepare regular post-campaign reports, evaluate promotional effectiveness, and identify key insights to improve future marketing activities.

Budget Management: Monitor marketing expenditure and maximise the effectiveness of the allocated marketing budget.

What We’re Looking For

Diploma or Degree in Marketing, Business, or a related discipline.

3–4 years of relevant experience in marketing, advertising, promotions, or thematic events.

Experience in the skincare, beauty, FMCG, or retail industry will be an advantage.

Strong commercial acumen, with the ability to analyse promotional performance, pricing, and margins.

Good negotiation and supplier management skills.

Excellent organisational skills, attention to detail, and the ability to manage multiple projects independently.

Strong communication and interpersonal skills to work effectively with internal teams, suppliers, and external partners.

Experience in digital marketing is an added advantage.

Why Join Us?

Be part of an established beauty and skincare business.

Gain hands‑on experience in consumer marketing, promotional strategy, and campaign execution.

Work collaboratively with a team across marketing, operations, and commercial functions.

Contribute directly to marketing initiatives that support business growth.

What can I earn as a Marketing Executive