Marketing Executive - Digital & Growth

Semarak Solutions Sdn. Bhd.; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Benefits offered by this job

Competitive bonus

Annual salary increment

EPF/SOCSO/EIS contributions

Yearly medical allowance

Flexible working hours

Meals allowance

Travel allowance

Training & development

Regional exposure

Job summary

SEMARAK Training in Malaysia seeks a proactive Marketing Executive to drive digital campaigns, brand messaging, and lead generation. You will craft and execute marketing plans, analyze trends, and maintain brand integrity across channels.

The role requires 2–5 years of marketing experience, strong English & Bahasa Malaysia communication, and proficiency with marketing tools and analytics. Competitive bonus, training, and regional exposure are offered.

Qualifications

• Diploma or degree in Marketing or related field.
• 2–5 years of marketing experience, preferably in B2B.
• Strong digital marketing knowledge and tools experience.

Responsibilities

• Develop and execute marketing campaigns aligned with business goals.
• Plan digital marketing, social media, and content calendars.
• Analyze market trends and target audiences.
• Manage brand identity, guidelines and online reputation.
• Create email campaigns and optimize website content (SEO).
• Track ROI using analytics and CRM data; report performance.
• Organize events, conferences, and partner engagements.

Skills

Digital marketing

Market research

Campaign execution

SEO

Email marketing

Google Analytics

LinkedIn

CRM tools

Marketing automation

Adobe Illustrator

Photoshop

Canva

Education

Diploma or Bachelor's Degree in Marketing

Business or Communications

Tools

HubSpot

Marketo

Google Analytics

LinkedIn

CRM systems

Job description

We are seeking a dynamic and creative Marketing Executive to join our team. The ideal candidate will be passionate about marketing and have a strong understanding of digital marketing strategies. This role involves developing and executing marketing campaigns, analyzing market trends, and managing brand reputation.

Key responsibilities

Develop and implement comprehensive marketing strategies aligned with business objectives.

Conduct market research and analysis to identify target audiences and trends.

Create and execute marketing plans, including digital marketing campaigns, social media strategies, and content calendars.

Brand Management

Manage brand identity and messaging across all marketing channels.

Develop and maintain brand guidelines and style guides.

Monitor brand reputation and manage online reviews and social media interactions.

Manage and optimize website content and SEO.

Develop and execute email marketing campaigns.

Utilize Google Analytics and other tools to track and analyze website traffic and campaign performance.

Event Planning and Execution

Organize and execute marketing events, trade shows, and conferences.

Coordinate with vendors and suppliers to ensure successful event execution.

Identify, attract and qualify potential leads through digital marketing, networking, events and outbound engagement.

Actively utilize online lead generation tools and platforms (e.g. LinkedIn, CRM systems, email marketing tools, social media platforms and AI-powered tools) to identify and engage prospective clients.

Build and maintain marketing databases and client engagement pipelines.

Track campaign performance and conversion rates to improve lead generation effectiveness.

Budget Management

Manage marketing budgets and track expenses.

Monitor ROI and optimize marketing spend.

About you

Diploma or Bachelor's Degree in Marketing, Business, Communication, Digital Marketing, or a related field.

2–5 years of experience in marketing or a related field.

Strong understanding of digital marketing and B2B marketing.

Experience with LinkedIn and other digital marketing platforms.

Excellent written and verbal communication skills in English & Bahasa Malaysia.

Creative thinking and problem-solving abilities.

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

Experience with marketing automation tools (e.g., HubSpot, Marketo), graphic design tools (e.g., Adobe Illustrator/Photoshop, Canva, AI-powered tool) and lead generation tools.

Competitive performance bonus based on individual contribution and overall company performance.

Annual salary increment and career progression opportunities, subject to individual performance and company growth.

EPF (KWSP), SOCSO and EIS contributions fully managed by employer.

Yearly medical allowance entitlement.

Flexible working arrangement with 8 working hours per day (inclusive of lunch break).

Meals and travelling allowance provided for work-related activities.

Sponsored professional training and development programmes to support capability enhancement and long-term career growth.

Opportunity to work in a dynamic and growing Energy industry training company with regional exposure.

Supportive and collaborative working environment that encourages creativity, learning and innovation.

About us

SEMARAK Training is an integrated professional training provider in Malaysia dedicated to accelerating competency development within the Energy industry through accessible, affordable, and world-class learning solutions. A business unit of SEMARAK Solutions Sdn. Bhd., the organisation is a PETRONAS-licensed company and a HRD Corp-registered training provider. Currently, SEMARAK Training offers more than 120 professional courses delivered through a global network of over 30 subject matter experts. Since 2020, the company has served more than 80 corporate clients across 9 countries, supporting organisational capability enhancement and talent development initiatives.