Retention Marketing Lead - Fintech FX (Flexible Hours)

JF Talent Consulting Group (Global); Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic fintech company is seeking a CFD FX Retention Marketing Executive in Kuala Lumpur, Malaysia. This role involves designing and executing retention strategies across various channels while collaborating with cross-functional teams. Candidates should have a Bachelor's degree in a related field and a minimum of 2 years' experience in email or lifecycle marketing. Proficiency in tools like Marketo and a strong understanding of data analysis are essential. The position offers a competitive salary and a variety of employee benefits.

Benefits

Competitive Salary and Commission Scheme

Clear Career Progression Pathways

Medical Insurance

Health and Wellness Allowance

Flexible Work Schedule

Team Building Activities

Qualifications

• Minimum 2 years' experience in email marketing or related role in the fintech industry.
• Strong understanding of customer lifecycle stages and app behavior triggers.
• Proficient in tracking setup and analysis for campaign performance.

Responsibilities

• Design and execute retention strategies across email and in-app channels.
• Analyze campaign performance and provide data-driven insights.
• Collaborate with cross-functional teams for effective campaign execution.

Skills

Email marketing

Lifecycle marketing

Data analysis

A/B testing

Project management

Communication skills in English and Chinese

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Marketo

AppsFlyer

OneLink

Job description

A dynamic fintech company is seeking a CFD FX Retention Marketing Executive in Kuala Lumpur, Malaysia. This role involves designing and executing retention strategies across various channels while collaborating with cross-functional teams. Candidates should have a Bachelor's degree in a related field and a minimum of 2 years' experience in email or lifecycle marketing. Proficiency in tools like Marketo and a strong understanding of data analysis are essential. The position offers a competitive salary and a variety of employee benefits.