Marketing Executive

Kasut U Sdn. Bhd.; Kuala Terengganu; On-site; MYR 36,000 - 60,000; Full time

Job summary

Kasut U Sdn. Bhd. is seeking a Marketing Executive to develop and execute marketing strategies, manage brand image, and support sales through effective campaigns.

You will oversee digital marketing, content creation, budgets, and corporate events from planning to completion while contributing to CSR initiatives and community engagement.

Qualifications

• Minimum Diploma in Marketing/advertising, Business Administration or relevant discipline.
• 2-3 years of experience as marketing executive or similar role.
• Familiar with advertising & promotion campaign execution, event planning and inventory controls of marketing collaterals.
• Ability to do design in Canva / photoshop/ Capcut is preferred.
• Proficient in MS Office and digital marketing software.
• Strong organizational ability and excellent communication in both Bahasa Malaysia and Bahasa English.
• Willing to travel & result oriented.

Responsibilities

• Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with the company's goals and objectives.
• Build and maintain the brand image, ensuring it remains consistent and relevant in the footwear retail industry.
• Manage and execute digital marketing campaigns, including social media, email marketing, and website promotion.
• Plan and oversee advertising campaigns and coordinate in-store promotional activities and events to drive foot traffic.
• Create engaging content such as product descriptions, blog posts, and visual assets to showcase the footwear products.
• Stay updated on industry trends and consumer preferences.
• Develop and maintain strong customer relationships through feedback collection and engagement initiatives.
• Collaborate with the sales team to create marketing collateral that aids in closing sales.
• Manage the marketing budget, ensuring cost-effective allocation of resources.
• Coordinate all aspects of corporate events from inception to completion, including venue selection, vendor coordination, and logistics management.
• Develop CSR initiatives focused on sustainability and community involvement.

Skills

Advertising

Event planning

Inventory management

Content creation

Digital marketing

MS Office

Canva

Photoshop

CapCut

Bilingual (BM/English)

Education

Diploma in Marketing/Advertising or related discipline

Tools

MS Office

Canva

Photoshop

CapCut

Job description

This role involves developing and executing comprehensive marketing strategies aligned with company goals, managing brand promotion and digital marketing campaigns, creating engaging content, conducting market research, and supporting sales efforts. You will manage marketing budgets, assess campaign effectiveness, coordinate corporate events from inception to completion, and develop CSR initiatives focused on sustainability and community involvement.

Key responsibilities

Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with the company's goals and objectives

Build and maintain the brand image, ensuring it remains consistent and relevant in the footwear retail industry

Manage and execute digital marketing campaigns, including social media, email marketing, and website promotion

Plan and oversee advertising campaigns and coordinate in-store promotional activities and events to drive foot traffic

Create engaging content such as product descriptions, blog posts, and visual assets to showcase the footwear products

Stay updated on industry trends and consumer preferences

Develop and maintain strong customer relationships through feedback collection and engagement initiatives

Collaborate with the sales team to create marketing collateral that aids in closing sales

Manage the marketing budget, ensuring cost-effective allocation of resources

Coordinate all aspects of corporate events from inception to completion, including venue selection, vendor coordination, and logistics management

About you

Minimum Diploma in Marketing/advertising, Business Administration or relevant discipline

2-3 years of experience as marketing executive or similar role

Familiar with advertising & promotion campaign execution, event planning and inventory controls of marketing collaterals

Ability to do design in Canva / photoshop/ Capcut is preferred

Proficient in MS Office and digital marketing software

Strong organizational ability and excellent communication in both Bahasa Malaysia and Bahasa English

Willing to travel & result oriented

Retail & Consumer Products 101-1,000 employees

Kasut U, as one of the leading family shoe store in Malaysia, we strive to provide wide range of products to your whole family at best quality with reasonable and affordable price. In order to meet the market needs, the product line-up of Kasut U presents a unique style that blends simplicity, comfort and affordability to all our customers.

Among goods available at our outlets are men, ladies, children, school product, bags, accessories etc. Today, we are proud to have a total of 53 branches over East Coast and Southern Regional.

Kasut U was originated from Hoover, a renowned footwear shop with 55 years of history. Hoover is headquartered in Muar, with branches all around Johor. It was a community footwear chain that emphasized on family bonding. The same spirit is inherited by Kasut U, to create a brand new community footwear chain.

In Kasut U, our Vision is too bring our brands to the international market and our Mission is to provide everyone with quality shoes.

For more information, please visit www.kasutu.my

Kasut U, as one of the leading family shoe store in Malaysia, we strive to provide wide range of products to your whole family at best quality with reasonable and affordable price. In order to meet the market needs, the product line-up of Kasut U presents a unique style that blends simplicity, comfort and affordability to all our customers.

Among goods available at our outlets are men, ladies, children, school product, bags, accessories etc. Today, we are proud to have a total of 53 branches over East Coast and Southern Regional.

Kasut U was originated from Hoover, a renowned footwear shop with 55 years of history. Hoover is headquartered in Muar, with branches all around Johor. It was a community footwear chain that emphasized on family bonding. The same spirit is inherited by Kasut U, to create a brand new community footwear chain.

In Kasut U, our Vision is too bring our brands to the international market and our Mission is to provide everyone with quality shoes.

For more information, please visit www.kasutu.my

What can I earn as a Marketing Executive