Marketing Executive

W TALENT ACADEMY SDN. BHD.; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Benefits offered by this job

Unlimited snacks

Office environment

Team outings

Career growth

Job summary

W TALENT ACADEMY SDN. BHD. in Kuala Lumpur is seeking a KOL Marketing Specialist to join our expanding team, building relationships with influencers and driving live-stream talent campaigns across platforms.

You will plan and execute digital campaigns, coordinate with creators, and optimize e-commerce promotions to boost traffic and sales in Malaysia’s creator economy. English and Mandarin communication is valued as we work with Mandarin-speaking clients.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.
• At least 1 year of working experience in E-commerce, Digital Marketing, or Online Retail.
• Strong understanding of e-commerce operations and online sales.
• Experience in KOL/influencer management, including sourcing, communication, and campaign coordination.
• Familiar with e-commerce platforms and social media platforms such as TikTok and Instagram.
• Strong communication, coordination, and interpersonal skills.
• Creative, proactive, and able to work in a fast-paced environment.
• Good command of English and Mandarin to effectively communicate with Mandarin-speaking clients.

Responsibilities

• Plan and execute marketing campaigns and promotional activities across digital and e-commerce platforms.
• Manage and maintain relationships with KOLs, influencers, and content creators.
• Identify, approach, and coordinate with suitable KOLs for marketing campaigns and product promotions.
• Manage KOL collaborations, including campaign briefs, content requirements, timelines, and deliverables.
• Plan and execute e-commerce campaigns, promotions, and sales activities to drive traffic and conversion.
• Monitor e-commerce performance, including sales, traffic, engagement, and campaign results.
• Work closely with the e-commerce team to improve product visibility, online sales, and conversion.
• Coordinate social media content and marketing materials to support e-commerce campaigns.
• Conduct market and competitor research to identify new trends and marketing opportunities.

Skills

KOL management

E-commerce

Digital marketing

Social media

Communication

Education

Bachelor’s in Marketing

Tools

TikTok

Instagram

Job description

Join Us & Build the Team Behind the Talent

Founded in 2018, W Talent is one of Malaysia's leading MCN agencies, specializing in livestream talent recruitment and management, content creation, and commercial monetization.

We believe in our brand philosophy: "Live is Life."

To us, livestreaming is more than just a communication tool—it is a genuine, engaging, and meaningful way of connecting with people.

As our team continues to grow, we are looking for 1 KOL Marketing Specialist to join us in building the next generation of creators and livestream talents.

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Job Responsibilities:

Plan and execute marketing campaigns and promotional activities across digital and e-commerce platforms.

Manage and maintain relationships with KOLs, influencers, and content creators.

Identify, approach, and coordinate with suitable KOLs for marketing campaigns and product promotions.

Manage KOL collaborations, including campaign briefs, content requirements, timelines, and deliverables.

Plan and execute e-commerce campaigns, promotions, and sales activities to drive traffic and conversion.

Monitor e-commerce performance, including sales, traffic, engagement, and campaign results.

Work closely with the e-commerce team to improve product visibility, online sales, and conversion.

Coordinate social media content and marketing materials to support e-commerce campaigns.

Conduct market and competitor research to identify new trends and marketing opportunities.

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Requirements

Diploma or Bachelor’s Degree in Marketing, Business, Mass Communication, or a related field.

At least 1 year of working experience in E-commerce, Digital Marketing, or Online Retail.

Candidates must have a strong understanding of e-commerce operations and online sales.

Experience in KOL / influencer management, including sourcing, communication, and campaign coordination.

Familiar with e-commerce platforms and social media platforms such as TikTok and Instagram.

Strong communication, coordination, and interpersonal skills.

Creative, proactive, and able to work in a fast-paced environment.

Good command of English and Mandarin to effectively communicate with Mandarin-speaking clients.

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Employee Benefits!

• Unlimited pantry snacks!
• Comfortable and fully equipped office environment.
• Energetic and fun working culture.
• Team outings and team-building activities!
• Career growth opportunities in the fast-growing creator economy.