Marketing Executive

Kwan Kee; Iskandar Puteri; On-site; MYR 60,000 - 90,000; Full time

Job summary

Kwan Kee is seeking a Marketing Executive to own social media strategy, content creation, and community management for two food brands. You will drive engagement, brand affinity, and sales conversions through platform-specific strategies and cross-brand collaboration.

You will develop monthly calendars, define KPIs, and collaborate with internal teams for product launches and campaigns, while optimizing paid and organic content to meet growth targets.

Qualifications

• 2–4 years in social media / digital marketing (F&B or food manufacturing preferred).
• Portfolio demonstrating growth for two or more brand accounts.

Responsibilities

• Own social media strategy and calendar for two brands.
• Create on-brand content: photos, reels, captions, and ad copy.

Skills

Copywriting

Video editing

CapCut

InShot

Canva

Adobe Suite

Social scheduling tools

Brand ownership

Portfolio development

Tools

CapCut

InShot

Canva

Adobe Suite

Later

Hootsuite

Job description

We are looking for a creative, data-driven Marketing Executive to take full ownership of social media strategy, content creation, and community management for two of our key food brands. You will act as the sole in-house point of contact for both brands’ digital presence, driving engagement, brand love, and sales conversion.

Develop and execute brand-specific social media strategies (platforms: Instagram, Facebook, TikTok, LinkedIn – as relevant per brand).

Set monthly content calendars aligned with product launches, seasonal campaigns, and brand identity.

Define KPIs (engagement, reach, conversions, share of voice) and track performance weekly.

2. Content Creation & Curation

Produce high-quality, on-brand visual and written content: photos, short-form videos (Reels/TikToks), behind-the-scenes factory/kitchen content, user-generated content (UGC) repurposing.

Coordinate with internal kitchen/R&D teams for food styling, recipe development, and product shots.

Write compelling captions, stories, and ad copy tailored to each brand’s tone (e.g., fun & trendy vs. premium & health-focused).

3. Community Management & Engagement

Respond to comments, DMs, reviews, and mentions within 24 hours.

Proactively engage with followers, foodies, influencers, and complementary brands.

Manage brand reputation and elevate any crisis issues (e.g., product complaints).

4. Growth & Paid Social (if applicable)

Plan and manage small-budget paid campaigns (Meta Ads, TikTok Ads) to boost reach and conversions.

Identify and collaborate with micro-influencers and food bloggers for each brand.

5. Performance Analysis & Reporting

Use native analytics (Meta Business Suite, TikTok Analytics) and tools like Canva, Later, or Hootsuite.

Prepare weekly one-page reports and monthly deep-dive reviews for each brand.

Provide actionable insights for content optimization and audience growth.

6. Cross-Functional Collaboration

Work with sales, NPD (new product development), and operations teams to align social content with inventory and pricing.

Liaise with external agencies (if any) for photography, videography, or paid media.

Qualifications & RequirementsAreaMust-HaveExperience2–4 years in social media / digital marketing (F&B or food manufacturing preferred)PortfolioProven track record growing two or more brand accountsSkillsCopywriting, basic video editing (CapCut / InShot), Canva/Adobe Suite, social scheduling toolsMindsetOwner mentality – you treat each brand as your ownNice-to-haveFood photography / styling skills, knowledge of food safety guidelines for social assetsSuccess Metrics (KPIs)

Brand B – Follower growth 8% QoQ

Combined reach from organic content: 200k+ monthly

Positive sentiment > 90% on comments

UGC submissions: 50+ per brand per quarter

Reporting & Ownership ClarityYou are the single accountable person (SAP) for both brands’ social media performance. No shared ownership with other team members – you control strategy, content, posting, and reporting.

What can I earn as a Marketing Executive