Marketing Director

VISEO ASIA; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

VISEO ASIA is looking for a Marketing Director to shape and execute a regional strategy across Asia Pacific and Japan, boosting market influence and customer engagement to drive growth.

You will partner with global and regional leaders, lead brand programs, events, content and AI-powered marketing initiatives to deliver measurable business impact.

Qualifications

• Master's degree in Marketing, Communications, Business, Journalism or related field.

Responsibilities

• Develop and execute APJ marketing and brand strategy aligned with regional/global objectives.
• Define annual marketing plans, budgets, KPIs, and performance metrics.
• Define lead generation objectives and programs aligned with regional priorities.
• Identify market trends and customer insights to inform decisions.
• Drive regional go-to-market strategies for industry solutions and initiatives.
• Develop thought leadership programs showcasing VISEO's expertise.
• Increase visibility of executives through content, events and speaking opportunities.
• Build narratives to strengthen VISEO's reputation with clients and partners.
• Improve marketing effectiveness through data-driven decision-making.
• Design and execute executive events, client programs, webinars and community initiatives.
• Collaborate with alliance partners to increase market visibility.
• Participate in key industry events and moments to strengthen presence.
• Share best practices across regions and align priorities.
• Enable content sharing and cross-geography collaboration.
• Foster relationships with regional/global leadership to align marketing with business goals.
• Monitor KPIs for awareness, engagement, and lead generation.
• Manage budgets to optimize investments for measurable outcomes.
• Promote a performance-driven culture with continuous improvement.

Skills

Strategic Marketing Leadership

APAC/Japan market expertise

Content & thought leadership

Digital marketing

Relationship building

Data-driven decision making

Stakeholder management

Education

Master's degree in Marketing/related field

Tools

CRM systems

Analytics platforms

AI-powered marketing tools

Job description

The Marketing Director is responsible for defining and executing VISEO's marketing strategy to strengthen market influence, support business growth, deepen customer engagement, and position VISEO as a leading transformation partner across Asia Pacific and Japan. The role focuses on increasing VISEO's visibility, reputation, customer intimacy and business impact.

Acting as a strategic partner to leadership, sales teams, Business Units and alliance partners, the Marketing Director ensures marketing directly contributes to growth, strategic account development and market leadership. The Marketing Director operates within a global marketing organization and collaborates closely with regional marketing leaders, Business Units and corporate functions to share best practices, scale successful initiatives and support common business objectives across geographies.

The role works in close partnership with the Global Brand Director, who defines VISEO's brand strategy, positioning, identity and governance framework at a global level. The Marketing Director is responsible for bringing this strategy to life through impactful marketing programs, content, events, customer engagement and thought leadership initiatives.

RESPONSIBILITIES

Strategic Marketing Leadership

• Develop and execute the APJ marketing and brand strategy aligned with regional and global business objectives.
• Define annual marketing plans, budgets, KPIs, and performance metrics.
• Define lead generation objectives and programs aligned with regional business priorities and growth targets.
• Identify market trends, customer insights, and competitive intelligence to inform strategic decision-making.
• Drive regional go-to-market strategies for industry solutions, services, and strategic initiatives.

Market Influence & Thought Leadership

• Develop thought leadership programs that showcase VISEO's expertise, innovation and client success.
• Increase the visibility of executives and subject matter experts through content, events, media engagement and industry speaking opportunities.
• Build compelling narratives that reinforce VISEO's reputation and credibility among clients, prospects and partners.
• Increase awareness, consideration and preference among key decision-makers.

Content, Digital & AI-Powered Marketing

• Drive the adoption of AI-powered marketing practices to improve productivity, personalization and performance.
• Manage local social media activities in line with global Brand guidelines and governance.
• Contribute to the SEO & GEO program led by the Brand team, ensuring local implementation and alignment with global guidelines.
• Continuously improve marketing effectiveness through data-driven decision-making.

Events, Partnerships & Eco-system Engagement

• Design and execute executive events, client programs, roundtables, webinars and community-building initiatives.
• Collaborate with alliance partners to increase market visibility and create business opportunities.
• Strengthen VISEO's presence across key industry events and strategic market moments.
• Collaborate closely with marketing leaders across regions to share expertise, best practices and successful initiatives.
• Facilitate content sharing, campaign reuse and collaboration across geographies.
• Build strong relationships across regional and global leadership teams to align business and marketing priorities.

Marketing Performance & Business Impact

• Monitor KPIs measuring awareness, influence, engagement, lead generation, strategic account coverage and business impact.
• Manage budgets and optimize investments based on measurable business outcomes.
• Foster a performance-driven culture based on continuous improvement and measurable results.

PROFILE

• Master's degree in Marketing, Communications, Business, Journalism or a related field.
• 10+ years of experience in marketing leadership, communications, business development or growth-oriented roles.
• Experience in technology consulting, digital services, SaaS or enterprise technology environments.
• Strong understanding of customer intelligence, thought leadership, account-based marketing and executive engagement.
• Proven ability to connect marketing initiatives to business growth and commercial outcomes.
• Strong expertise in communications, content strategy, digital marketing, events and stakeholder engagement.
• Experience with CRM, analytics, marketing technologies and AI-powered marketing platforms.
• Excellent communication, influencing and stakeholder management skills.
• Experience working within international and matrixed organisations