Marketing Director

Thousands Of Years Media Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 290,000; Full time

Job summary

Thousands of Years Media Sdn. Bhd. (ToYm) seeks a Marketing Director to steer overall marketing direction and execution.

You will develop strategies to strengthen brand positioning, drive customer acquisition, and increase audience engagement across multiple platforms to support revenue growth. You will lead branding, digital marketing, content, PR, and promotional campaigns while collaborating with Sales, Creative, Production, Technology, and Operations teams to ensure alignment with business

Qualifications

• Minimum 8 years of marketing experience at Senior/Director level.
• Proven experience leading integrated marketing across digital and traditional channels.
• Strong understanding of branding, digital marketing, SEO, content marketing, and social media.
• Experience managing marketing teams and cross-functional projects.
• Excellent communication, leadership, and stakeholder management skills.
• Familiarity with AI tools for marketing automation and analytics is an advantage.
• Able to multitask and support multiple projects as needed.

Responsibilities

• Develop and lead the overall marketing strategy aligned with objectives and growth plans.
• Oversee branding, digital marketing, social media, content marketing, PR, and campaigns.
• Drive audience growth, brand awareness, customer acquisition, and retention initiatives.
• Lead integrated campaigns across online and offline channels.
• Oversee website, social media, SEO, performance marketing, and content marketing.
• Analyze market trends, consumer insights, and competitor activities to improve effectiveness.
• Manage marketing budgets, resources, and vendor relationships.
• Collaborate with Sales, Creative, Production, Technology, and Operations teams.
• Maintain brand consistency across all platforms and communications.
• Lead, mentor, and develop the marketing team.

Skills

Leadership in marketing

Integrated marketing strategy

Brand management

Digital and traditional marketing

Analytics & decision making

Tools

AI marketing tools

Job description

Key Highlight

Lead ToYm's marketing strategy, brand growth, and audience development across multiple platforms, driving business growth through innovative and results-driven marketing initiatives.

Role Overview

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a Marketing Director to lead the company's overall marketing direction and execution. You will be responsible for developing and implementing marketing strategies that strengthen brand positioning, drive customer acquisition, increase audience engagement, and support revenue growth across the company's various business divisions and platforms.

Key Responsibilities

• Develop and lead the overall marketing strategy aligned with company objectives and growth plans.


• Oversee branding, digital marketing, social media, content marketing, public relations, and promotional campaigns.


• Drive audience growth, brand awareness, customer acquisition, and retention initiatives.


• Lead the planning and execution of integrated marketing campaigns across online and offline channels.


• Oversee website, social media, SEO, performance marketing, and content marketing initiatives.


• Analyze market trends, consumer insights, and competitor activities to identify opportunities and improve marketing effectiveness.


• Manage marketing budgets, resources, and vendor relationships.


• Work closely with Sales, Creative, Production, Technology, and Operations teams to align marketing efforts with business objectives.


• Establish and maintain brand consistency across all company platforms and communications.


• Lead, mentor, and develop the marketing team to achieve high performance and continuous improvement.

Requirements

• Minimum 8 years of marketing experience, with at least 3 years in a leadership role.


• Proven experience leading integrated marketing strategies across digital and traditional channels.


• Strong understanding of branding, digital marketing, performance marketing, SEO, content marketing, and social media.


• Experience managing marketing teams and cross-functional projects.


• Strong analytical, strategic thinking, and decision-making abilities.


• Excellent communication, leadership, and stakeholder management skills.


• Familiarity with AI tools for marketing automation, content generation, analytics, and campaign optimization is an advantage.


• Able to multitask and provide support for any tasks or projects assigned by the company as needed.