MARKETING CUM E-COMMERCE EXECUTIVE (CRM)

Kasut U Sdn. Bhd.; Kuala Terengganu; On-site; MYR 40,000 - 68,000; Full time

Job summary

Kasut U Sdn. Bhd. is seeking a Marketing cum E-commerce Executive (CRM) to lead integrated marketing, brand and online sales initiatives.

The role covers Shopee, Lazada, social media, email marketing and digital campaigns, with emphasis on customer engagement and data-driven decisions. The ideal candidate will coordinate promotions, content, and events, while aligning with sales targets. Strong communication, organizational skills and basic graphic design ability are desired for success in this

Qualifications

• Experience in marketing, e-commerce, digital marketing, CRM or related field.

Responsibilities

• Lead integrated marketing, brand and e-commerce activities to grow online sales and build customer relationships.
• Manage Shopee, Lazada, social media and other digital channels; support campaign execution and content creation.
• Coordinate inventory updates, promotions and events with internal teams.
• Monitor campaign performance and analyze data to improve conversion and sales growth.

Skills

Marketing

E-commerce

CRM

Social media

Email marketing

Content creation

Analytics

Project coordination

Graphic design

Tools

Shopee

Lazada

Graphic design tools

Job description

MARKETING CUM E-COMMERCE EXECUTIVE (CRM)

Lead integrated marketing, brand and e-commerce activities to strengthen the company's market presence, grow online sales and build lasting customer relationships. This role manages Shopee, Lazada, social media and other digital channels while supporting campaign execution, inventory coordination, customer engagement and corporate events.

Key responsibilities

Develop and execute marketing strategies, advertising campaigns, seasonal promotions, product launches and in-store activities aligned with business goals and sales targets.

Build and maintain a consistent brand image across digital and offline marketing channels.

Manage social media, email marketing, website promotions and other digital marketing initiatives.

Create engaging product descriptions, promotional materials, graphics, videos and other marketing content.

Conduct market research and monitor industry trends, competitors and consumer preferences.

Manage Shopee, Lazada, social media and other online sales channels, including product uploads, listings, banners and promotional displays.

Liaise with e-commerce platform representatives on campaigns, deals, promotions and platform initiatives.

Monitor online sales and campaign performance, evaluate results and identify opportunities to improve conversion and sales growth.

Coordinate inventory updates, stock availability, order fulfilment and delivery matters with warehouse and operations teams.

Manage customer enquiries, feedback and complaints across e-commerce platforms and social media channels.

Support customer retention, engagement and targeted marketing initiatives through customer data and purchasing behaviour analysis.

Plan and coordinate corporate events, promotional activities, CSR initiatives and community engagement programmes.

Coordinate with vendors, suppliers and internal departments on event logistics, marketing materials and promotional items.

Perform basic graphic design and video editing tasks, and undertake other duties assigned by the superior.

What we're looking for

Experience in marketing, e-commerce, digital marketing, CRM or a related field.

Working knowledge of e-commerce platforms such as Shopee and Lazada, as well as social media and digital marketing channels.

Strong written and verbal communication skills with the ability to create engaging marketing content.

Good organisational and project coordination skills, with the ability to manage multiple campaigns and deadlines.

Analytical ability to monitor campaign performance, sales results, customer feedback and market trends.

Proficiency in basic graphic design and video editing tools is an advantage.

A customer-focused, creative and proactive approach to marketing and e-commerce operations.

Ability to collaborate effectively with sales, warehouse, operations and external partners.

Retail & Consumer Products 101-1,000 employees

Kasut U, as one of the leading family shoe store in Malaysia, we strive to provide wide range of products to your whole family at best quality with reasonable and affordable price. In order to meet the market needs, the product line‑up of Kasut U presents a unique style that blends simplicity, comfort and affordability to all our customers.

Among goods available at our outlets are men, ladies, children, school product, bags, accessories etc. Today, we are proud to have a total of 53 branches over East Coast and Southern Regional.

Kasut U was originated from Hoover, a renowned footwear shop with 55 years of history. Hoover is headquartered in Muar, with branches all around Johor. It was a community footwear chain that emphasized on family bonding. The same spirit is inherited by Kasut U, to create a brand new community footwear chain.

In Kasut U, our Vision is too bring our brands to the international market and our Mission is to provide everyone with quality shoes.

For more information, please visit www.kasutu.my

What can I earn as an eCommerce Executive