Marketing Communications Manager

BMW Group Malaysia; Cyberjaya; On-site; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Attractive remuneration package

Continuous learning and career开发?

Health and wellbeing initiatives

A dynamic, inclusive and sustainable工作

Job summary

BMW Group Malaysia is seeking a Marketing Communications Manager to oversee brand communications, marketing strategy execution and dealer retail marketing activities across BMW channels.

You will lead end-to-end marketing for core product portfolios, manage creative, media and digital agencies, and ensure brand consistency across ATL, digital, social, retail and events in a dynamic luxury automotive environment.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Studies or equivalent.
• Minimum 8 years' experience in marketing strategy, marketing communications and/or project management.
• Experience managing creative, media or digital agencies.
• Strong understanding of automotive and/or luxury retail markets and dealer structures.
• Solid knowledge of integrated marketing communications, strategic planning and performance management.
• Strong analytical, organisational and stakeholder-management skills.
• High level of independence, ownership and attention to detail, with the ability to deliver in a fast-paced environment.

Responsibilities

• Develop and steer BMW brand strategies and communications across ATL, digital, social, retail and events.
• End-to-end marketing steering of BMW core product portfolios, ensuring delivery against KPIs, budgets and timelines.
• Support and execute communications deliverables for new model launches and always-on initiatives.
• Review and steer creative concepts, media strategies and content outputs to ensure brand and business alignment.
• Ensure close collaboration with media and creative agencies as well as internal stakeholders locally and within BMW regional and central functions.
• Act as brand gatekeeper for the BMW Dealer Network, ensuring full compliance with brand CI and guidelines.
• Oversee and support dealer marketing activities, branding and campaign execution.
• Lead dealer communications, retail enablement initiatives and tactical campaign rollouts in alignment with BMW direction.

Skills

Marketing strategy

Brand communications

Project management

Agency management

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing/Communications/Business Studies

Job description

At the BMW Group, everything starts with passion. It transforms a profession into a vocation and drives us to continuously reinvent mobility while strengthening the BMW brand across all customer touchpoints.

We are currently looking for a Marketing Communications Manager to oversee brand communications, marketing strategy execution and dealer retail marketing activities for BMW Malaysia.

Your responsibilities include:

Marketing Communications

• Responsible for the development and steering of BMW brand strategies and brand communications across all marketing touchpoints including ATL, digital, social media, retail, events and partnerships.
• End-to-end marketing steering of BMW core product portfolios, ensuring delivery against agreed KPIs, budgets and timelines.
• Support and execute communications deliverables for new model launches and always-on initiatives.
• Review and steer creative concepts, media strategies, influencer proposals and content outputs to ensure brand and business alignment.
• Ensure close collaboration with media and creative agencies as well as internal stakeholders locally and within BMW regional and central functions.

Retail Marketing

• Act as brand gatekeeper for the BMW Dealer Network, ensuring full compliance with brand CI and guidelines.
• Oversee and support dealer marketing activities, branding and campaign execution.
• Lead dealer communications, retail enablement initiatives and tactical campaign rollouts in alignment with BMW direction.

Your profile:

• Bachelor's Degree in Marketing, Communications, Business Studies or equivalent.
• Minimum 8 years' experience in marketing strategy, marketing communications and/or project management.
• Experience managing creative, media or digital agencies.
• Strong understanding of automotive and/or luxury retail markets and dealer structures.
• Solid knowledge of integrated marketing communications, strategic planning and performance management.
• Strong analytical, organisational and stakeholder-management skills.
• High level of independence, ownership and attention to detail, with the ability to deliver in a fast-paced environment.

What we offer:

• Attractive remuneration package
• Continuous learning and career development opportunities
• Health and wellbeing initiatives
• A dynamic, inclusive and sustainable working environment

At the BMW Group, diversity and inclusion are fundamental values. Recruiting decisions are based on personality, experience and skills, ensuring equal opportunities for all.