Content Creator/New Media

MBF AUTOMOBILE SDN BHD; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

MBF AUTOMOBILE SDN BHD is seeking a Content Creator/New Media to join our Marketing & Communications team in Kuala Lumpur. This full-time role builds and maintains our digital presence across platforms, creating engaging content that resonates with our audience and supports brand objectives.

You will develop multimedia content, manage content calendars, and collaborate with marketing, design and communications teams to ensure cohesive messaging and campaigns.

Qualifications

• Proven experience in content creation, digital marketing, or new media, ideally in automotive or consumer-focused industry.
• Strong proficiency in CMS and social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Excellent writing with adaptable tone for different platforms and audiences.
• Creative thinking with a strong eye for visual design and multimedia production.
• Experience with video editing software and graphic design tools (Adobe Creative Suite, Canva).
• Knowledge of SEO best practices and digital marketing strategies.
• Strong analytical skills to interpret data from content performance.
• Excellent communication and collaboration across teams.
• Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or related field preferred.

Responsibilities

• Develop and produce engaging content across digital platforms including social media, blogs, videos, and multimedia to drive brand awareness.
• Create compelling visual and written content aligning with brand guidelines and campaign objectives.
• Manage content calendars for consistent and timely publication across channels.
• Collaborate with marketing, design, and communications to ensure cohesive messaging and campaign execution.
• Monitor content performance metrics and recommend improvements.
• Engage with online communities and manage conversations across social media to foster brand loyalty.
• Produce multimedia content including photography, videography, infographics, and animations where applicable.
• Support development of content strategies for new campaigns and product launches.
• Stay updated with emerging digital trends, platforms, and tools to keep content fresh.

Skills

Content creation

Digital marketing

Social media management

Video editing

Graphic design

SEO awareness

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, Media Studies

Tools

Adobe Creative Suite

Canva

Content Management System (CMS)

Job description

About us

MBF AUTOMOBILE SDN BHD is a leading automotive company committed to delivering exceptional products and services to our customers. We pride ourselves on innovation, quality, and customer-centric solutions. Our dynamic team is dedicated to building strong brand presence and engaging with our audience through compelling storytelling and strategic marketing initiatives.

About the role

We are seeking a talented and creative Content Creator/New Media to join our Marketing & Communications team in Kuala Lumpur. This is a full-time position that plays a crucial role in building and maintaining MBF AUTOMOBILE's digital presence across multiple platforms. You will be responsible for creating engaging, high-quality content that resonates with our target audience and supports our brand objectives. This role is essential in driving our digital marketing strategy and establishing thought leadership in the automotive industry.

Key responsibilities

• Develop and produce engaging content across digital platforms including social media, blogs, videos, and interactive media to drive brand awareness and customer engagement
• Create compelling visual and written content that aligns with brand guidelines and marketing campaign objectives
• Manage and optimise content calendars to ensure consistent and timely publication across all digital channels
• Conduct research on industry trends, competitor activities, and audience preferences to inform content strategy
• Collaborate with marketing, design, and communications teams to ensure cohesive messaging and campaign execution
• Monitor content performance metrics and analytics to evaluate effectiveness and recommend improvements
• Engage with online communities and manage conversations across social media platforms to foster brand loyalty
• Produce multimedia content including photography, videography, infographics, and animations where applicable
• Support the development of content strategies for new marketing campaigns and product launches
• Stay updated with emerging digital trends, platforms, and tools to keep content fresh and innovative

What we're looking for

• Proven experience in content creation, digital marketing, or new media, ideally within the automotive or consumer-focused industry
• Strong proficiency in content management systems and social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)
• Excellent writing skills with the ability to adapt tone and style for different platforms and audiences
• Creative thinking with a keen eye for visual design and multimedia production
• Experience with video editing software and graphic design tools such as Adobe Creative Suite, Canva, or similar platforms
• Knowledge of SEO best practices and digital marketing strategies
• Strong analytical skills with the ability to interpret data and derive actionable insights from content performance
• Excellent communication and collaborative skills with the ability to work effectively in cross-functional teams
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Bachelor's degree in Marketing, Communications, Journalism, Media Studies, or a related field is preferred
• Familiarity with automotive industry trends and consumer behaviour is advantageous

What we offer

• MBF AUTOMOBILE SDN BHD is committed to fostering a supportive and inclusive workplace where our employees can thrive and grow. We offer competitive remuneration packages, comprehensive health and wellness benefits, and professional development opportunities.
• Our company culture emphasises collaboration, creativity, and continuous learning, providing you with the platform to showcase your talents and advance your career.
• We believe in work-life balance and provide flexible working arrangements where applicable to support the wellbeing of our team members.