Marketing Cloud Transformation Consultant

Accenture; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Accenture Song invites professionals to transform customer engagement through Salesforce's marketing ecosystem. You will work across SFMC, Data Cloud, Personalization, Pardot, and Salesforce Loyalty to deliver marketing transformations that enhance customer experiences and drive business growth.

The role spans from Analyst to Senior Manager levels, offering opportunities to lead client engagements and drive large-scale transformation programs in a global environment.

Qualifications

• 1 to 9+ years of experience in Marketing Technology, CRM, Marketing Transformation initiatives.
• Hands-on experience with Salesforce marketing solutions including SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty.
• Experience in marketing campaign management, customer journey orchestration, audience segmentation, campaign optimization, or personalization initiatives.
• Understanding of CRM platforms, marketing technologies, digital channels, customer engagement strategies, and marketing automation platforms.
• Experience gathering business requirements, facilitating workshops, and translating business needs into functional solutions.

Responsibilities

• Gather, analyze, and document business requirements and translate them into scalable Salesforce marketing solutions.
• Support or lead the design, implementation, and optimization of SFMC, Data Cloud, Personalization, Pardot, and Salesforce Loyalty solutions.
• Conduct requirement-gathering workshops, design sessions, and stakeholder discussions to identify business needs and marketing transformation opportunities.
• Define and optimize customer journeys, campaign execution processes, segmentation strategies, and personalization initiatives.
• Monitor campaign performance, analyze marketing data, and recommend improvements to enhance campaign effectiveness and customer engagement.
• Develop business cases, solution blueprints, and transformation roadmaps aligned with business objectives.
• Collaborate with cross-functional teams including marketing, technology, analytics, and business stakeholders to deliver successful outcomes.
• Support governance, project management, risk mitigation, and stakeholder communications throughout the project lifecycle.
• For experienced professionals, lead client engagements, manage project workstreams, mentor team members, and drive large-scale transformation programs.

Skills

Marketing technology

CRM

Stakeholder management

Analytical skills

Communication skills

Global collaboration

Program leadership

Education

MBA or equivalent

Tools

Salesforce Marketing Cloud

Data Cloud

Personalization

Pardot (Account Engagement)

Salesforce Loyalty

Job description

Accenture Song invites professionals to transform customer engagement through Salesforce's marketing ecosystem. You will work across SFMC, Data Cloud, Personalization, Pardot, and Salesforce Loyalty to deliver marketing transformations that enhance customer experiences and drive business growth.

The role spans from Analyst to Senior Manager levels, offering opportunities to lead client engagements and drive large-scale transformation programs in a global environment.